I belong to the content writing industry, and most of my colleagues believed that a complete AI takeover was a matter of time. While a few of my colleagues didn’t listen to the outside noise, most people switched their career paths.
Gladly, I made the right decision to stick to content writing and never feared that AI would make me jobless. Instead, I always saw AI as a helpful tool, which had immense potential to improve my writing. I believe that considering AI as an enemy or our competitor is wrong. And, while AI can replace humans in other fields, the chances that it would completely take over the writing industry are slim.
If you’re a content writer who is concerned about their job, or a newcomer exploring this dynamic field, you’ve come to the right place.
Below, I’ll explain why AI is no threat to us and how writers can take advantage of it to produce high-quality content.
The Human Touch
Have you ever read a content piece written by AI? How does it sound? Robotic and monotonous, right?
One of the biggest disadvantages of AI tools is their inability to offer a human touch to their content pieces. Even though AI can write top-notch content with perfect grammar, it fails to copy the human tone and style.
Undoubtedly, AI is intelligent, but it fails miserably when it comes to emotional intelligence and relating to human experiences. As for the readers, they can have a difficult time relating to a content piece that doesn’t sound like them.
Contextual Understanding
It’s debatable whether a human can be as intelligent as an AI tool. Yet, I believe humans can comprehensively relate to a situation compared to any AI tool, and that is what makes us perfect for writing.
AI tools can process large data sets in seconds, and analyze global trends and patterns, but can they understand human nature? I guess not!
Here, the writers become significantly important because they can relate to humans and understand how they feel in different situations. And when these emotions are put into words, most humans would prefer reading something written by their kin.
Unique Perspective
It’s a norm that most writers thoroughly research a topic before writing on it. On the contrary, the prompts we give to AI dictate its response. And, while AI can successfully answer our queries, it can never offer a unique perspective to us.
While it’s debatable how good or bad a different perspective is, humans can offer a unique touch to any problem and situation. And, I believe that AI is yet to become so smart to replicate the human perspective in different situations.
How AI Can Help in Writing?
Above, I’ve explained why it is unlikely that AI is going to take over AI jobs. In this section, I will discuss how writers can take help from AI tools to polish their content pieces.
Keyword Research
Keyword research allows writers to use the best and high-volume keywords in their content pieces so they can rank on search engines.
While brainstorming can help you find the right keywords for a content piece, I believe AI tools can make the job much easier. For instance, I always rely on Semrush to identify the right keywords for every content piece I write.
All I need is a reliable connection like Spectrum Internet and my trusty browser to use Semrush and easily analyze similar content pieces on thousands of websites to extract the right keywords. This way, I can get short and long-tail keywords, along with their variations to craft quality content pieces.
Idea Generation
Have you ever heard of “writer's block”? Essentially, it’s a situation when writers face a mental block in crafting ideas and expressing their thoughts in creative writing. I believe that AI tools can help writers overcome such situations by offering unique content ideas.
While I highly discourage using AI to write a content piece, you can always ask for suggestions or brainstorm ideas with AI tools. Also, for complex and technical topics, you can ask AI tools to generate a well-structured content outline.
Competitor Analysis
As a writer, you must find loopholes in your competitor’s content pieces. But it’s easier said than done because it’s one of the most hectic parts of any writer’s work. However, as I mentioned above, AI may not be emotionally intelligent like a human, but it can thoroughly analyze a content piece and offer valuable suggestions to improve it.
On the contrary, manually conducting a competitor’s analysis can be a tedious process. You may need to re-read the content piece several times to find the shortcomings. Or worse, you may not find any gaps in your competitor’s content, and eventually waste time and efforts which could’ve been used on writing.
Before winding up, I want you to be assured that AI is not our enemy.
In fact, we can collaborate with AI to write informative and helpful content for our readers. And, even if people use AI to write content, it may fail miserably to cover all the bases, that a human writer can with greater efficiency. Good luck writing!