The competitive job market these days prompts businesses to go beyond traditional job postings to get the most qualified candidates. You need to have a well-crafted recruitment video that shows your company's culture and values and engages job seekers on a more personal level. Unlike a generic recruitment video, yours should highlight what makes your workplace stand out among your competitors.
These are the key components of making an effective recruitment video that gets you the best potential candidates and enhances your hiring process.
1. Define Your Target Audience
Your recruitment video should target a specific group of candidates. Do you want to hire entry-level employees, experienced workers, or field specialists? Understanding who you're talking to can help you create a recruitment video that reaches the right job seekers.
Consider the following factors before you work on your video script:
- The skills and experience you need
- Workplace benefits or culture that may appeal to your audience
- The avenues where your audience consumes video content, such as YouTube or LinkedIn
2. Show Your Company Culture
A successful recruitment video doesn't just enumerate job roles—it includes your company's mission and workplace culture. Potential candidates may want to see if they can align with your company values before they submit their application.
Include footage of the office environment, company events, and team collaborations to show that you have a healthy workplace. Insert an interview with your chief executive to make the video more authentic and convincing.
3. Add Employee Testimonial Videos
Employee testimonials give a deeper look into your workplace and make your recruitment video stand out. Job seekers usually trust firsthand experiences from employees when looking for a job.
When creating this kind of video content, you should:
- Get employees from different departments to share a well-rounded perspective of their experience with the company.
- Ask them to share personal stories of their growth in their tenure.
- Keep the questions and answers concise and relatable.
4. Write a Concise Script
A great recruitment video shouldn't beat around the bush. Avoid using jargon, and keep your message clear with simple words.
Start your video with an attention-grabbing introduction. Give viewers a hook in three to five words so they will watch the entire video. Then, illustrate the employer brand by telling stories of how the company started and grew to what it is today.
End your recruiting video script with a strong call to action (CTA) in three to five words. Make the wording convincing to attract candidates.
5. Show Growth Opportunities and Benefits
With your recruitment video, you're not just attracting talent— you're also showcasing career development opportunities. Talented professionals want to see how your company can help them build their future.
Include clips of training programs and mentorship opportunities to show candidates they'll be well cared for. Insert some employee onboarding videos to highlight how they can smoothly transition into the company.
6. Make the Recruitment Video Visually Appealing
When you create recruitment videos, you have to make sure they hold attention. Strike a balance between dynamic shots and static interviews. The former can show your workplace, while the latter can share stories of employees' growth and development. Dynamic shots include close-ups, tracking, and wide angles.
Add motion graphics or text overlays to highlight key points. Use proper lighting and audio to make a polished video from the first second down to the last.
Make sure your editing is professional yet approachable and easy on the eyes. Smooth cuts and transitions grab more attention than overly long scenes.
7. Optimise for Multiple Platforms
Make your video shareable on different platforms. Here's how you can optimise them:
Upload a Full-Length Video on Your Careers Page
This page serves as the doorway for candidates to learn more about your company. A two- to three-minute recruitment video can provide a peek at your company culture, highlight employee experience, and offer a clear CTA to make your recruitment process more discoverable.
Share Shorter Versions on Social Media Platforms
Break down your video into 30-60-second clips with a tone that works best for each platform. Here's how:
- Facebook: One-minute videos with an engaging hook can get users' attention.
- Instagram: Focus on the more aesthetically pleasing side of things with your 15-30-second reels. Edit the video and focus on recruitment video highlights, fun team moments, and company values.
- LinkedIn: A 30- to 60-second professional recruiting video works best. Turn on silent viewing and use captions so users can watch the videos without headphones.
Include Clips in Email Campaigns and Job Postings
To attract an applicant's attention, include a 10-20-second teaser of your recruitment video in your emails and job postings. Make sure it leads them to the recruitment process page of your company website when they click the video.
8. Provide Clear Next Steps for Candidates
Candidates should know what to do next after watching your video. Include clear application instructions or a redirection to your LinkedIn page. Make sure your CTA is enticing enough for the candidate to click the button.
Final Thoughts
A recruitment video is an important part of your process to attract top talent. When your video focuses on company culture, employee testimonials, and career growth, you can get the best applicants.
You should also know the kind of employees you want to hire before creating your recruitment video from scratch. Try analysing recruitment video examples to get an idea of how to create one for your business that will make an impact on the public.