Online marketing performs way better than organic marketing. You can see that many companies offer much but can’t beat their competitors. The reason is that they don’t know about good content strategy.
Nowadays, content marketing is the best way to engage customers. Do you know? 68% of people spend time on the internet reading about brands' content.
Content marketing is all about attracting customers, but it's crucial to keep your target audience in mind first.
So in this guide, we are going to cover 7 B2B content marketing strategies.
7 B2B content marketing strategies you can use today
Here are seven B2B content marketing strategies you can implement today to promote your content effectively.
1. Find fresh topic ideas
An SEO person might think about finding a good topic for their content to perform well. And it is done through keyword research. No doubt, keyword research is a good way to come up with topics for your B2B content.
But there are many other ways to find topic ideas. And, i.e., big online communities where your audience mostly goes for their problems and solutions. It might be LinkedIn, X, or some forums.
Then look for the questions they mostly ask in the community. Sometimes, if they asked that question in a community, then definitely before that, they searched on Google and didn’t find anything there. Now is the time for you to do a gap analysis and fill that gap through your content.
This way, you can get a topic that is both helpful and unique.
Another strategy is to visit any big site that fits your niche, find any relevant topics, and then reword those topics to make them unique and original. And create content on them with your thoughts and ideas.
2. Include statistics in your content
In my opinion, including statistics is the best way to grab your customers' attention and build high content authenticity on Google. This approach can increase your content's shares and traffic. Additionally, it can help you get more backlinks, which is great for SEO.
Personally, when I wrote articles on my site without adding any statistics, I received zero results because I realized people tend not to read that kind of content as it fails to engage them.
So, I researched to find ways to engage customers with my content. The first thing I discovered was the importance of including statistics in the content, as it grabs the reader's attention much more effectively. After updating my old content by adding high-quality industry studies, I noticed an increase in traffic and shares.
Incorporating industry studies is the best thing you can do to engage your customers.
3. Must use intent keywords in your content
The tricky part is determining what kind of words your audience searches for. Adding target keywords to your content is a good practice that helps increase the authenticity and visibility of your content in SERPs.
When writing content, I first conduct keyword research on the top-ranking articles and extract their keywords using Ahrefs.
It's essential to perform a competitor analysis and examine the types of keywords they are using in their content. However, it's crucial to keep your target audience in mind first.
Learn more: How To Market Your Online Business In 5 Easy Steps?
4. Use video as part of your content marketing
Yes, it is the most engaging strategy that helps you increase web traffic organically. According to HubSpot, 86% of businesses use video as part of their content marketing strategy.
Video content can be a great time-saver. According to a survey, more than 78% of viewers consume video content weekly, and 55% engage daily.
Complex topics that take 30 minutes to read through in a blog post can often be understood in just 15 minutes through a well-produced video.
But most brands still prefer to stick to the old ways of B2B content (like blog posts and reports). And yeah, there’s still a place for blog posts and reports.
You have to add video to your content marketing strategy. Videos can be persuasive tools, helping to convince viewers to buy a product or service.
Also, 90% of marketers say video marketing has given them a good ROI.
5. Create long-form content
According to Backlinko, 94% of content that’s published gets zero backlinks.
The question here is: why?
This is because most of the content these days is unhelpful, AI-generated, and short in length. While AI content is quick to produce, it is a lot easier to detect as well. You can detect AI writing using online tools. Just imagine if online tools can detect AI, Google with much bigger resources can also identify and penalize you for publishing unhelpful content.
As per research, long-form content gets an average of 77.2% more links than short-form articles.
And that’s why long-form content appears to be ideal for getting backlinks.
Long-form content tends to rank in Google’s search results just because of helpful information and backlinks.
Also, long-form content gets more social shares than short-form content.
As you can see in the graph, the word limit for social sharing is approximately 1k to 2k.
So to promote your content, you must create long-form content rather than shorter articles. It would increase your visitors and ranking on search engines.
To create content within minutes, I can get help from a paragraph writer, which helps generate quality content of any length quickly. It saves time and gives more content ideas.
6. Content marketing through linkedIn
LinkedIn is no doubt a place for B2B marketers.
97% of B2B marketers use LinkedIn as part of their content marketing strategy.
LinkedIn is part of the advertising strategy. It is the place where marketing executives go for high-quality content. You should start sharing your content on LinkedIn.
According to research, 82% of B2B marketers obtain their greatest success with LinkedIn.
Out of LinkedIn's massive user base of 500 million and 250 million active users every month, only 3 million regularly post content each week. This amounts to just over 1% of the monthly active users. It means 3 million people are getting 9 billion impressions each week.
7. Promote your content through emails
Creating content is easy. But promoting it is another thing in B2B.
Well, there are a lot of channels, like Instagram, Pinterest, and LinkedIn, through which you can promote your content. This is no doubt trending to share content on these channels and reach the audience organically.
But another professional way to grow your audience is, yes, an old way, but we can use it in a way that reaches the audience. And it is email marketing.
As per research, 77% of B2B buyers prefer to be contacted through email more than any other channel.
Email marketing is the most commonly implemented marketing tactic in B2B businesses.
So, you have to send outreach emails to your targeted audience who would be interested in knowing about your content. It would not be ignored by people in your niche.
Conclusion
Effective content marketing is not about producing content; it's about creating the content according to your target audience. Implementing the seven strategies discussed above can help us create effective content, boost brand visibility, and produce significant results in B2B business.