Do you want to get significant engagement from the targeted audience on social media? If yes, then directing your focus toward SEO-friendly content is a must. Although we hear the saying “content is king” so often that it has become a cliché, it is true. It also holds in the case of social media; you need quality content optimized according to modern-day SEO and social media requirements to get fruitful results from it.
After all, brand awareness and conversion rate significantly rely on the content you post across various channels, including social media. Simply put, you can’t overlook the quality and optimization of the content you post on social media to grab the attention of prospects, drive traffic to your website, and generate conversions. However, many brands face difficulties while articulating SEO-friendly content for social media engagement.
The root cause behind this phenomenon is a lack of awareness regarding the methods that can help them create high-quality, optimized content capable of delivering fruitful results.
This article discusses all methods to help you articulate such content and effectively achieve your desired objectives. If you want to learn more details, read on.
1. Keep Conventional SEO in Mind
The first thing you need to do to articulate SEO-friendly content to be posted on social media is keep in mind that the difference between conventional and social media optimization is quite minimal. You may need to use various techniques, such as keyword addition, captions, ALT text, and others, to grab people’s attention on various social media platforms.
These techniques will help you ensure significant exposure of your content on social media platforms and make it easier for users to find it.
You should optimize your social media posts the way you try to boost the exposure of long-form content on your website so that social media users can find it easily.
2. Start with Keyword Research
As mentioned earlier, optimizing content for better engagement on social media requires using various methods considered effective in traditional SEO. When it comes to traditional SEO, what could be more important than keywords? A simple definition of keywords is the words, terms, or phrases used by your targeted audience to find information about your niche and your products or services.
You must strategically use keywords that match your audience’s search intent and website’s objectives in your content to make your social media posts easily discoverable.
You can also use them as hashtags to make them more discoverable, as social media platforms let users find content based on hashtags. Just make sure that the keywords you use in your content look natural. There is no need to stuff or overuse them in content optimized for social media.
3. Write Brief, Unique Posts
It is worth mentioning that most social media platforms don’t let you post long-form content. If you post lengthy content on social media, it will be rarely noticed by the targeted audience, resulting in lower engagement. Even if you want to use the content posted on your website for social media engagement, you need to think of an innovative way to get fruitful results. Dividing the long-form content into shorter sections is a great way to do that.
Identify paragraphs that can be highly useful for your targeted audience and rewrite them while keeping their intent similar to ensure uniqueness.
You can also take the help of a top-notch paragraph rewriter for this purpose. Such a tool will rewrite a paragraph to give it a fresh and unique look without compromising its meaning. Just make sure your targeted keywords look its natural part. Doing so will help you grab your prospects' attention and get their desired engagement.
4. Optimize Visual Elements
Relying on text alone to get engagement from social media users is not a practical approach. You must accompany text with worth-noticing images and multimedia optimized to help you achieve desired objectives. Accompanying text with images, infographics, and videos makes your social media content engaging enough to grab the attention of users. Choose highly relevant images and multimedia to make your social media posts more attractive.
However, posting engaging photos, infographics, and videos with text is not enough. You have to optimize them like you do for traditional SEO to rank higher on SERPs and get more clicks.
You can optimize images and multimedia by embedding targeting keywords in their file names, ALT text, and descriptions. You can also optimize them by reducing their file sizes. Compressing images and multimedia will help you reduce their file sizes and loading time.
5. Add Links to Your Website
The ultimate goal behind posting content on social media is to drive more traffic to your website. An effective approach to achieve this objective is adding links to your website. Doing so will urge the targeted audience to click on the given links and explore your website to find the information, products, and services they seek. You can add links in your social media content that direct viewers to blog posts, landing pages, and products.
Pasting the URL of your website at the very end of a social media post may not be the right approach. It is better to use brief and descriptive URLs that help users understand their purpose. Use available tools to shorten URLs and make them understandable for the audience. Focus on adding CTAs (Calls to Action) like “Shop here” and “Know more” in your social media content to urge viewers to click on the given URLs. These CTAs will help you create a sense of urgency and curiosity amongst the readers.
6. Track Social Media Content Performance
Another important thing you need to do is analyze and monitor the performance of social media content, just like you keep track of various factors that matter in traditional SEO. Doing so will help you identify loopholes in your strategy and recognize elements working well for you. It will also help you understand things that require improvement. You will be able to get more fruitful results from your social media content.
Tools like Google Analytics can help you determine how much traffic each social media platform directs to your website. Additionally, you will also gather multiple other valuable insights that will help you change or improve your digital marketing strategy for the better. These insights include reach, impressions, engagement rate, virality rate, amplification rate, video views, completion rate, and audience growth rate, depending on the platform.
7. In the End
Social media has become an effective way to reach a wider set of audiences and drive more traffic to your website. However, it is only possible when you create highly engaging SEO-friendly content for your audience on social media. We have discussed ways to help you make it possible and earn the rewards. Hopefully, you will have plenty of takeaways from this article. Make sure you work on them to reach greater objectives. Wish you luck with the process!