Full Guide On Facebook Ad Dimensions

If you are investing in social media ads, Facebook is going to have to be a part of it. Everybody's there and so should you be. The people there are from all over the globe. Where else could you get access to such a market?

Billions of dollars are being spent on Facebook ads in recent years. Facebook has a whopping 83% of total shares in ad spend in the US alone.

From this, we can conclude Facebook ads are kind of a big deal. And for that reason, we will provide you with the best Facebook ad dimensions guidelines, to guarantee that your ads will look their very best. Especially when you build them using ready made Facebook templates from ContentBASE!

1. Right Column Ads

A crafty ad photo at the right column. Everybody has seen them. Every business has to have tried it once. It only appears on desktop and has high CPC costs.

1.1 Image Specs

Image texts equivalent to 20% or below.
At least 600x600.
1200x628 recommended.
PNG/JPG.

1.2 Character Limits

125 Max characters.
30 Description characters.
25 Headline characters.

2. Facebook Feeds

On the feed, both both video and image ads are supported. In addition, both mobile and desktop are supported.

2.1 Image Specs

Ideal aspect ratio range: 9:16 - 16:19. With a link, it crops to the ratio of 1.91:1.
Image should be 1200 pixels wide.
Max 20% text space.
Minimum dimensions: 600x600.
PNG/JPG.

2.2 Character Limits

25 Image headline characters.
30 Description characters.
125 Max characters.

3. Video Ads

Video posts have seen a drastic increase of 94% throughout the year in the US alone. You may want to consider getting a slice of the action.

3.1 Video Specs

The duration in minutes should not exceed 240. A short and precise version is more productive.
The smallest pixel dimension for your video should be 600x315 if it’s a landscape. Or 600x600 if it's square.
A 4GB maximum video file size.
MOV/MP4.
Aspect ratio range between 9:16 and 16:9.
High resolution recommended.

3.2 Character Limits

25 Video headline characters.
30 Description characters.

4. Stream Video Ads

These differ from the ordinary feed ads. Their display time range falls between 5 and 15 seconds. About 90% of the ads hit the target, with a 70% completion viewing rate. For the upcoming brands, this is the perfect ad to gain the user’s attention.

4.1 Video Specs

Max 20% text.
High resolution recommended.
Video duration limit of between 5 and 15 seconds.
Include sound for extra attention grabbing effect.
4GB File size limit.
MOV/MP4.
Aspect ratio range: 9:16 - 16:9.

5. Carousel Ads

For the perfect showcase of your product brand, Carousel ads are what your business needs. It shows off your brand through multiple videos and images. Moreover, it allows for displaying multiple versions of the same product.

To make thing s even better for you, carousel ads come in multiple versions:

Message inbox
Facebook timeline
Feed
Instant articles
Right column
Marketplace
Banner, interstitial and Native network

5.1 Image Specs

Cards per carousel: minimum of 2, maximum of 10.
Minimum width 1080x1080.
Text space no more than 20%.
Aspect ratio of 1:1 is recommended.
Minimum pixel size for both the height and width in the message inbox is 254x254.
PNG/JPG.

5.2 Video Specs

MOV/MP4.
4GB Max file size.
Minimum width 1080 pixels.
No longer than 90 seconds.
Cards per carousel: 2-10.
No more than 20% text space.

5.3 Character Limits

125 Max characters.
20 Description characters.
40 Headline characters.

6. Instant Articles Ads

An instant article ads are another interesting option at your disposal. They are articles from your site, that are hosted on Facebook, and therefore load faster. You can put links in them to score conversions.

6.1 Image Specs

Minimum 600x600.
Recommended 1200x1200.
Aspect ratio range: 16:9 - 9:16.
No more than 20% text space.
PNG/JPG.

6.2 Video Specs

No more than 20% text space.
High resolution recommended.
MOV/MP4.
Duration of 90 seconds.
4GB File size limit.
Aspect ratio range: 9:16 - 16:9.

6.3 Character Limits

30 Description characters.
25 Headline characters.

If you want access to your prospects beyond Facebook, this kind of ad would be a good fit for you. Last but not least, this format is also compatible with both video and image ads options.

7.1 Video Specs

High resolution recommended.
MOV/MP4.
Between 10 and 120 seconds.
4GB File size.
Aspect ratio range: 9:16 - 16:9.
Max 20% text space.

7.2 Image Specs

Image sizes: 1200x628 and 254x133 for desktop and mobile, respectively.
Aspect ratio range: 9:16 - 16:9.
PNG/JPG.
Max 20% text space.

7.3 Character Limits

125 Max characters.
30 Description characters.
25 Headline characters.

8. Marketplace Ads

This is a good one for retailers. You can attract users who are looking for a particular product. It allows for image and video.

8.1 Video Specs

90 Seconds or less.
No more than 20% text space.
4GB File size limit.
High resolution recommended.
MOV/MP4.
Aspect ratio range: 9:16 - 16:9.

8.2 Image Specs

PNG/JPG.
Minimum 600x600.
Recommended 1200x1200.
Aspect ratio range: 9:16 - 16:9.

8.3 Character Limits

125 Max characters.
30 Description characters.
25 Headline characters.

9. Sponsored Message Ads

Have you ever interacted by a user via Facebook's chat? Give it a shot. You might get good conversions.

9.1 Image Specs

Minimum 1200 pixels wide.
Aspect ratio range: 9:16 - 16:9.
PNG/JPG.
Max 20% text space.

9.2 Character Limits

125 Max characters.
30 Description characters.
25 Headline characters.

10. Collection Ads

A very attractive way to do ads on Facebook. This type of ad usually receives lots of engagement, since it manages to show multiple products.

10.1 Image Specs

PNG/JPG.
Minimum width 600 pixels.
30MB Max file size.
Landscape ratio: 16:9.
Square ratio: 1:1.
No more than 20% text space.

10.2 Video Specs

4GB File size limit.
Minimum 1200x628
MOV/MP4.
Recommended 90 seconds in length.
No more than 20% text space.

10.3 Character Limits

90 Max characters.
25 Headline characters.

Facebook Ad Dimensions - Full Guide