Lead generation is critical for the success of your fitness business. Without a stream of high-quality leads, your fitness business will struggle to grow its customer base. However, generating a stream of targeted, high-quality leads, is one of the biggest challenges that fitness entrepreneurs face.
Fortunately, free fitness e-books can help you with that. With the right approach, fitness e-books can provide a cost-effective way of reaching your target audience, generating high-quality leads and shortening the sales cycle.
In this guide, we will take a closer look at the benefits of using fitness e-books for lead generation. We will also give you tips for creating fitness e-books for lead generation. Also, we will walk you through how to use the fitness e-book you’ve created, to generate leads for your fitness business.
1. Benefits of Using Fitness E-books for Lead Generation
When it comes to generating leads for your fitness business, you have numerous strategies that you can explore. And e-books provide one of the most cost-effective methods. Some of the benefits of using e-books for lead generation include:
1.1 Fitness E-books Come With a Perceived Value
As much as articles and blog posts may provide information to your visitors, they don’t hold much value as lead magnets. Simply put, most of your readers won’t be willing to share their email addresses in exchange for a blog post. And this is where free fitness e-books come in.
E-books come with a perceived value. And, most people will be willing to exchange their contact information in exchange for a free fitness e-book. Compared to most of the other lead magnets, e-books tend to be more effective. Especially if they contain a wealth of useful resources, such as links to more books.
1.2 Easy and Fast to Produce
Another key benefit of using fitness e-books for lead generation is that they are easy and fast to produce. Once you’ve identified the topics that you intend to cover in your e-book, you simply need to put it together, and it will be ready for distribution to your audience within a few weeks. Besides, coming up with content for fitness e-books is not hard. You can simply repurpose some of the articles, blog posts, infographics or even videos that you’ve already created and convert them into an e-book. You can also hire a writer and create one from scratch. And this process will only take a few days or so.
1.3 They Will Enhance Your Credibility
One of the main benefits of using free fitness e-books for lead generation is that they will allow you to establish expertise and credibility better, compared to most of the other methods.
When you offer a fitness e-book to your audience, they can see that you are an expert in the subject matter. As a result, your credibility will grow. Eventually, you will become the go-to person for various fitness products or services.
1.4 They are Highly Convenient
Fitness e-books also provide a convenient lead generation method. With this method, you simply need to create the e-book, set up a landing page for your visitors and then come up with some posts or pages pointing to your free workout e-book. And you are set. From there, you simply need to start working on nurturing the leads that your free fitness e-book has generated.
2. Tips for Creating Fitness E-books for Lead Generation
Like any other lead generation method, e-books will only deliver the results you are looking for if the approach and execution are right. In this section, we will give you tips on how to create a free fitness e-book that can bolster your lead generation campaigns.
2.1 Focus On Your Audience
Before you start writing your fitness e-book, you first need to have a clear idea of who your target audience is. For instance, if you are writing a workout e-book, the language you use for beginners may not be the same as the one you would use for those who have been working out for several years.
Also, the tips you would share for experienced bodybuilders may not necessarily apply to those who are starting out. So, take your time and ask yourself who your target audience is, and the information they may be looking for in an e-book.
Once you’ve defined your target audience, it will then be easy to come up with a topic that will address the information gaps, questions, challenges, and problems that your target audience may be facing. With this approach, it will be easy for you to come up with valuable and relevant content.
2.2 Give it a Powerful Title
After defining your target audience and choosing a relevant topic for your free fitness e-book, you should then give your e-book a title. The title that you choose will determine whether your target audience will download your e-book or not.
Hence, the title that you choose should be powerful and captivating enough. It will also be advisable to integrate some of your keywords in your title. Integrating the right keywords in your title will ensure your fitness e-book will show up whenever someone searches for information, related to the topic you’ve covered.
2.3 Make it Engaging and Unique
Your free fitness e-book should be as engaging as possible. You should write it in a more conversational tone, which will feel as if you are having a conversation with a friend.
Also, it needs to thoroughly address the topic at hand. Hence, you need to do the research and throw in some relevant statistics or studies, which will help to add substance to your content. For example, if you are writing a fitness e-book on the benefits of a particular workout, you should include links to authoritative sources such as peer-reviewed studies, which have covered that topic.
Your fitness e-book should also be unique. After all, it’s highly likely that someone else has already covered something similar to your topic. Again, do your research and try to identify how you can add a unique perspective to that topic and provide more value to your target audience.
2.4 Keep it Readable
Your free fitness e-book should be readable. If it’s not readable, there’s a high chance that those who download it, will eventually delete it. And from there, they may eventually unsubscribe from your mailing list, meaning you will not get an opportunity to nurture them.
So, how do you keep your free fitness e-book readable? First, ensure you include a table of contents. This will make it easy for the reader to navigate to the different sections. It should have headings and subheadings, dividing the different sections.
The headings and subheadings should have the right formatting. It will also be advisable to keep your paragraphs short. Ideally, the paragraphs should be between three to five sentences long. Using short paragraphs will make it easy for the reader to scan through your e-book.
2.5 Design a Great Cover
Once you’ve finished creating the e-book’s content, you should then come up with a great cover. At the end of the day, the e-book's cover will be the only thing that your visitors will see before they download it.
So, if the cover is boring or unappealing, it may end up discouraging some people from downloading it, regardless of how great the content is. If possible, you should hire an expert graphic designer, who will help you to create a professional-looking and captivating cover.
2.6 Include a Strong Call to Action
Just like other lead generation strategies, your free fitness e-book should also have a strong call to action. Ideally, the call to action should be the last section in that e-book. It should include details about your fitness business and experience, as well as why you are the right expert to handle the subject matter in the e-book.
Also, make sure you include a link that will direct the reader straight to where you will host your workout e-book. You can also include your contact information such as your email address or even phone number, in case the reader wants to get in touch with you.
3. Generating Leads Using Your Fitness E-book
By now, your free fitness e-book is ready. And it’s now time to put it into action and use it for generating leads for your fitness business. But before you do that, you will need to set up a place where you will host your e-book. And a landing page on your fitness website is the best option for this.
The landing page you set up should be specifically about this free fitness e-book. It should explain its contents as well as what the reader will learn from the e-book. It should also provide an opportunity for the readers to download it.
After you’ve set up everything, you now need to promote your free fitness e-book aggressively. After all, your target audience won’t know about your fitness e-book, if you don’t promote it. Make sure you use as many platforms as possible, to ensure you reach your target audience wherever they may be.
Some of the methods you can use to promote your free workout e-book include social media posts, banners on your website, PPC advertising, content sharing platforms, and email newsletters, just to name a few.
4. Wrapping It Up
Fitness e-books provide the perfect opportunity to showcase your expertise, by covering a topic or issue that your target audience and potential clients would be interested to learn more about. And in exchange for the valuable information you provide, your prospects will provide you with their contact information.
With the right approach, fitness e-books can provide a highly effective method of attracting prospects, generating leads, and converting them into customers. In turn, you will end up with more sales and your revenues will increase.