The fitness industry was standing at nearly $160 billion in 2021 after the COVID-19 pandemic, and it slowly grew afterwards. However, it is expected to grow by 171.75% and achieve a worth of $434.74 billion by 2028.
Therefore, every gym and fitness club is trying to take advantage of such massive growth. While the latest equipment, fitness tracking apps, and customised fitness programs can increase the number of customers, QR codes can also help.
Yes, you heard right. Technologies like RFID, NFC, and QR codes can help maintain access control and security. However, QR codes, specifically, have other uses, too. Read on to see its use in boosting marketing and sales!
What Is QR Code Technology?
A Quick Response (QR) code is a two-dimensional barcode that stores information in the form of pixels (small white and black squares). It is scanned by a digital device, such as a mobile device, to reveal the stored details.
QR codes can be used to store data of many types, such as:
- Website URL
- Social media links
- Text of up to 4,000 characters
- Contact information
- Image
- Digital menus
- Music
- Binary code
- Calendar data
- Email addresses
- Geolocation data
The following is an example of a QR code. If you scan it with a QR code scanner, the stored data you access is the following URL: http://en.m.wikipedia.org.
Use of QR Codes In Fitness Facilities to Boost Marketing and Sales
QR codes can promote marketing and sales of fitness facilities in these ways:
Brings Traffic to Your Website or Social Media
QR codes are a direct and easy way to access a website or social media account or post instead of searching on the platform. Imaging simply scanning an image and automatically accessing the website. Isn’t it convenient?
Embed QR codes in print ads, posters, flyers, billboards, or even bus stop benches. When scanned, these codes can take users directly to your gym's website, landing page with a special offer, or social media profiles. With convenience in their hands, viewers are more likely to be your customers.
Promote Free Trials or Introductory Classes
Do you run a yoga studio, a gym, or personally train people? While QR codes can provide you with many advantages in your marketing strategies, the most important one is that they tell your potential customers about your offerings.
QR codes on posters or in social media posts can link to a signup form for free trial memberships or introductory classes. This is a low-barrier way to entice potential customers to experience your gym firsthand.
Example: At a local cafe near your facility, display an appealing poster with prominent text like "Ready to Sweat? Scan for Your Free Spin Class!" with a QR code.
The visitors will scan it, and it will take them to a signup form specifically designated for the free fitness class. Provide your basic information, like your name and email address. Attract your potential audience with this strategy.
Link to Virtual Tours or Facility Highlights
Attach a QR code to the virtual tour video or About Us page, which contains information about your fitness centre, facilities, equipment, amenities, and atmosphere.
For example, scanning the code launches a 360-degree virtual tour video that showcases the gym's equipment layout, group fitness studios, and locker rooms.
This allows potential members to explore the gym virtually from the comfort of their homes or anywhere. Doing so provides a sense of familiarity and builds trust before they visit in person. There are more chances of conversion here.
Share Your Contact Details Easily
QR codes save contact details that people can view by scanning them. So, print QR codes on your business cards to save the company’s information.
Promote these business cards when you or your employees attend trade shows, health fairs, exhibitions, or other events. Instead of telling your audience about your company, make them scan the QR code to reach your brand’s website.
In addition, print employees’ business cards with digital business card QR codes. Why? On scanning these cards, the employee’s contact information will be saved directly to the person’s phone scanning the code.
Tips for Important QR Codes in Fitness Facilities
Choose the Right QR Code Type—Decide what you’ll save on the QR code, whether a website URL, social media post link, email, image, or something else.
Use a Clear, Scannable Design—Create a high-quality QR code with good contrast. Use different colors or designs to make it visually interesting.
Clear Call to Action Encourages ‘Taking Action’—Provide clear instructions through CTA, such as "Scan to Get Your Free Trial" or "Scan for Workout Videos."
Test It On Different Devices—Once you create a code, test it on different devices, such as mobile phones and desktops, to see whether it works properly or not.
Track the Usage and Analytics—Use a trackable QR code and track the usage analytics. See its usage, locations, and demographics to optimize it further.
Conclusion
Fitness facilities can use QR codes in many ways to promote marketing and sales. QR codes make it easy for potential members to access your website or social media by scanning a code on ads, posters, or business cards.
They can also promote free trials or introductory classes, which encourages new customers to sign up easily. QR codes linked to virtual tours or facility highlights allow people to explore the gym from home and build trust.
Additionally, QR codes can share contact details quickly. It makes it easier for people to save your information from a business card or poster.