Instagram is one of the biggest social media networks at the moment, so you have to learn your way around it if you want to create a successful marketing campaign on it. Like with any other network, there are tips and tricks that you can use to get the maximum amount of views and interactions and to take your business to the next level. What is the best size for your advertisements, depending on the format of the post?
1. Instagram Newsfeed Ads
There are days when you scroll through your Instagram feed and you randomly see advertisements that catch your eye. Have you ever considered that there is a right and a wrong size for these?
Landscape advertisements look better if they are 1200x628 pixels, and maintain a ratio of 1.9:1.
Square advertisements, on the other hand, should use 1080x1080 pixels and have a 1:1 ratio.
Vertical images are best with 600x750 pixels and a ratio of 4:5.
2. Instagram Carousel Ads
This type of ad is very useful when you want to display more than one image or video. You can display up to 10 slides and they tend to be more effective than single image advertisements. These kind of ads use square images and videos, therefore they have to be 1080x1080 pixels and have a 1:1 aspect ratio.
3. Instagram Story Ads
Instagram stories are incredibly popular and they are probably the most effective way of advertising on Instagram. The story goes fullscreen, therefore you have to use a high-quality image every single time. 1080x1920 Pixels and a 9:16 ratio will do the trick. The same goes for the IGTV videos size, that also goes fullscreen.
Will Instagram end up being the most popular social network at some point in the future? We can’t know for sure. What we do know is that nowadays, almost every relevant brand needs to have an Instagram presence in order to be taken seriously. It is just as important as other social media networks, and it has increased popularity in some industries.
For example, makeup is one of the most popular topics on Instagram. There are plenty of influencers that are active exclusively on Instagram. They will usually have a very active and raving fanbase, and as such they can easily promote their products on their Insta account. If your business is somehow associated with an industry that is more popular on Instagram than on other social media platforms, then you may want to consider investing in a good Instagram account to maintain and grow.
The good news? Once you manage to get Instagram advertisements just right and you understand how the platform works, you have the chance to increase your popularity in a matter of weeks if not days, and you can easily turn an average business into a very successful one.
4. Conclusion
Making content for Instagram advertising can be very challenging. Think about the best call to action in your posts. Think of your audience and what it's interested in. Ask yourself what would trigger them to click on your ad.
Also be sure to check out our affordable Instagram templates to see if you can't find something in there, that will help you grow your online business and generate more revenue.