Impactful New Year’s Resolutions for Your Wellness Business Success

New Year’s provides the perfect time for health and wellness entrepreneurs to make resolutions, which will help to drive their businesses forward.

But, if you are not sure which resolutions to make for your health and wellness business this year, we’ve got you covered.

In this article, we’ve identified impactful New Year’s resolutions, which can help to boost business success this year.

Checklist in organizer booklet.

1. Create a Business Plan

A fitness business plan will act as a roadmap and guide your entrepreneurial journey. Furthermore, whether you are seeking a loan or you are pursuing a new business partner, a business plan will help to showcase the worth of your business to such parties.

Also, studies show that planning can help businesses to grow by 30% faster, compared to those that are operating without a business plan. In short, a business plan is vital to the growth and success of your fitness business.

So, if you have been operating your fitness business without a business plan, you shouldn’t allow this year to pass without creating one. If you were to have just one resolution for this year, then it should be creating a business plan.

In case you already have a fitness business plan, you should review it and update it with your latest marketing goals, financials, marketing strategies and competitor research. By doing so, you will be positioning your fitness business for growth.

2. Refresh Your Marketing Plan

As you begin a new year, it will also be advisable to review and refresh your marketing plan. So, take a closer look at your wellness marketing plan and see what worked in the previous year, what delivered the best return on investment, what didn’t work as well as what consumed the majority of your marketing budget.

Once you’ve gathered this information, you should then update your marketing plan accordingly. For instance, if social media marketing delivered the best return on investment, then you should consider allocating it more resources from your marketing budget. On the other hand, if you spent money on paid Google ads but you’ve nothing to show for it, then you should reduce your ad spend.

By reviewing and refreshing your marketing plan, you will have a clear idea of how much money you will need as well as where you should allocate your marketing budget, to ensure maximum return on your investment.

3. Delegate and Outsource

After building your wellness business from scratch, allowing other people to help or take the reins can be hard. However, as your wellness business keeps growing, you will require some help, to ensure everything continues running smoothly. So, this year, you should consider delegating some of the tasks.

For instance, you can delegate tasks like data entry, administrative tasks, IT support, customer service, website management, social media management, bookkeeping, and replying to emails. In case, you don’t have employees that can handle these tasks in your business, you can simply outsource them to virtual assistants, or other kinds of outsourcing specialists, such as an Excel consultant, a cyber security experts or a digital marketing company, for example.

By delegating or outsourcing some of the daily repetitive tasks, you will be left with ample time to attend to the important areas of your business. And considering that you will have more time to attend to these critical areas, you will be more efficient and productive.

4. Promote Your Business Aggressively

Customers are the lifeline of your wellness business. Hence, one of your main New Year’s resolutions should be to double down on your marketing efforts and promote your business aggressively. Some of the strategies that you can implement this year to attract more clients include:

4.1 Improving Your Social Media Presence

There are billions of active social media users today. Hence, it can provide a powerful means of reaching a wider audience and generating more sales. So, if you have been posting irregularly or your content has been lackluster, you need to make a resolution of revamping your social media presence this year.

4.2 Build a Website

If your wellness business doesn’t have a website, you should commit to building one this year. A decent wellness website can go a long way in generating leads, boosting brand awareness, driving brand recognition and boosting sales. Also, a wellness business website will make it easier for your target audience to connect with you. So, ensure you include it in your marketing strategies for this year.

4.3 Launch a Blog

A blog provides one of the most cost-effective and easiest means of adding fresh content to your wellness website, which is vital when it comes to SEO. Also, a blog will allow you to share your expertise with your audience and position you as a thought leader in your niche.

In short, blogging will provide you with a cost-effective means of reaching more prospects and boosting your brand authority. And you don’t have to be posting every day. A single, high-quality post per week should be enough.

4.4 Revamp Your Email Marketing

While it may be an old-school marketing method, email remains one of the most effective methods of marketing a business. On average, email generates an ROI of $36 for every $1 spent, which is one of the highest. To this end, revamping your email marketing should be part of your New Year’s resolutions this year.

5. Learn Something New

This New Year presents you with the perfect opportunity of learning something new. So, when you are listing your New Year’s resolutions, remember to include this as part of your resolutions.

For instance, if you are a personal trainer, you can decide to acquire a certification in nutrition. And by boosting your expertise, you will now be charging more for your services.

However, adding a new skill doesn’t necessarily have to be related to your wellness business. You can also learn something like playing an instrument or even knitting. And you will be using these skills to unwind – which is key to maintaining a healthy work-life balance.

Also, learning a new skill may provide an opportunity to meet new people. And these people that you meet may eventually become your friends, colleagues, and customers.

6. Give Back to Your Community

Giving back to the community will help to promote an aspect of goodwill and free marketing for your wellness business. So, if you haven’t been giving back to the community, it should be one of your New Year’s resolutions this year.

There are dozens of non-profits and various other organizations in your community making a difference. You simply need to identify one of these organizations and commit to making regular donations this year.

In case you can’t afford to be making monetary donations, you can commit to volunteering in that organization at least every month. And you can do so by helping out whenever you can.

7. Create Time for Yourself

Like most entrepreneurs out there, it’s highly likely that you’ve been working for long hours, trying to grow your wellness business. And while there’s nothing wrong with working for long hours, you need to be taking an off day occasionally.

Taking an off day will help to prevent work-related stress, which can lead to various health issues. Also, taking an off will help you to attend to personal issues and other commitments.

So, this year, you should make a resolution to create time for yourself. Whether you will spend that time on vacation, playing golf with your friends, or treating yourself to a relaxing massage, creating some time for yourself is vital to maintaining an optimal work-life balance.

Also, it will help to prevent potential burnouts, which usually occur due to overworking. Also, taking some time off will help to rejuvenate you. And when you return to your business, you will be more productive.

At the end of the day, there’s more to life than just working constantly. Besides, if you fail to look after yourself, who will?

8. Prioritize Your Customers

Statistics show that 71% of consumers will end their relationship with an organization due to poor customer service. At the same time, acquiring a new client will cost you approximately 5 times more, compared to retaining an existing one. So, this year, delivering an outstanding customer experience should be your priority.

Offering outstanding customer experience like responding timely to complaints, maintaining active communication, and finding ways of offering them more value for their money will go a long way in helping to retain that January gym rush.

Also, offering great customer service to your clients will not only help to boost your retention rates but may lead to referrals, which means more clients and more revenues for your wellness business.

9. Get Rid of What’s Not Working

Over the last year, you may have noticed that some products have failed to deliver results, regardless of how much you invested in them. You may also have noticed that some of your personal training methods have not delivered the results that you may have expected.

This year, you should consider dropping everything that has failed to deliver the results that were looking for. Whether it’s a product, a workout method, or a marketing strategy, you should commit to getting rid of everything that’s not working. Doing so will help you to focus your resources where the return on investment is high.

10. Wrapping It Up

The above impactful New Year’s resolutions can help to set up your business for success this year. So, whatever New Year’s resolutions you decide to make out of this list, make sure you stick with them.

Jay Bats

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