Set-Jetting 2025: Discover New Worlds Through Movies, TV Shows, and Books

Set-jetting, the phenomenon of traveling to locations featured in films, TV shows, and books, is experiencing a renaissance in 2025. It offers fans a chance to step into the worlds of their favorite stories. With countless iconic settings becoming travel hotspots, this unique form of tourism not only fuels wanderlust but also deepens the connection between audiences and the narratives they love. By exploring these popular locations, travelers can walk in the footsteps of beloved characters, reliving their stories in stunning real-world locales. From captivating film sets to literary landscapes, set-jetting transforms storytelling into a personal adventure.

1. TV Travels: Sicily for *White Lotus*

The pristine beaches and ancient culture of Sicily, Italy, grabbed the spotlight in HBO’s hit series, *White Lotus*. This seductive island, dotted with Baroque towns and crystal-clear waters, is a must-visit for set-jettors in 2025. Key sites include Taormina, known for its Greco-Roman theater, offering panoramic views of Mount Etna and the Ionian Sea. Stroll through Noto, a town renowned for its honey-colored limestone buildings and elegant piazzas. Guided tours highlight scenes from the series, offering insights into Sicilian culture and cuisine. Travelers should embrace the local customs, which include leisurely dining at Osterias and respecting the island's siesta hours.

2. Film Adventures: Morocco for *Gladiator 2*

The much-anticipated *Gladiator 2* has drawn attention back to Morocco, a country whose ancient cities and dramatic landscapes make it a director’s dream. The city of Ouarzazate, home to the vast Atlas Studios, allows visitors to wander through iconic film sets. Fans of cinematic history will appreciate Ait Benhaddou, a UNESCO World Heritage site, showcasing traditional earthen buildings. Guided tours reveal Morocco’s cinematic past and present, while local guides provide insights into Berber culture. Visitors should dress modestly, particularly in rural areas, and engage respectfully, showing appreciation for Morocco's hospitality and rich traditions.

3. Literary Journeys: 72% of Readers Inspired by Novels

A staggering 72% of readers admit to being inspired to travel by settings in novels, revealing the powerful pull of literary landscapes. The windswept moors of Yorkshire, immortalized in *Wuthering Heights*, beckon fans to experience the haunting beauty that inspired Emily Brontë. Must-see sites include Haworth Village and the Brontë Parsonage Museum. Over in Italy, the lush surroundings of Lake Como evoke the scenes from Ernest Hemingway’s *A Farewell to Arms*. Literature-themed tours often incorporate storytelling, leading travelers through tales woven into the landscapes. While traveling, readers are encouraged to carry a journal - a nod to writers who immortalized these realms.

4. Sicily: Must-See Sites for TV Lovers

In Sicily, fans of *White Lotus* find a feast for the senses amidst its mosaic of history and beauty. Key must-see sites include the UNESCO World Heritage site of Valley of the Temples in Agrigento. For those keen on architecture, the cathedral of Monreale boasts stunning mosaics. Visitors can take a scenic drive to the quiet fishing village of Cefalù, whose sandy beaches and historic center were featured prominently in the series. To fully appreciate the cultural tapestry, enjoy a plate of arancini or indulge in local limoncello, both staples of Sicilian cuisine, and remember that a respectful approach is crucial when engaging with locals.

5. Morocco: Tours Worth Taking for Film Buffs

Morocco’s cinematic allure stretches beyond its sand dunes, reaching into the bustling medinas and tranquil oases. Customized tours around Ouarzazate offer glimpses into the vibrant film industry, showcasing the sets behind *Gladiator 2*. Venturing into Toubkal National Park, hikers can experience the rugged terrain that echoes epic film scenes. As you explore, immerse yourself in local souks, where senses are saturated with the scent of spices and the vibrancy of traditional crafts. Bargain politely and remember that eye contact and smiles can bridge cultural divides, paving the way for a truly enriching experience.

6. Literary Inspirations: Sites From Books That Captivate

For book lovers, the world offers endless possibilities, from the rolling green hills of New Zealand, grounding Tolkien's Middle-Earth, to the spirited streets of Paris immortalized in *Les Misérables*. Consider joining a guided literary walk in Dublin, the backdrop to James Joyce’s work, where each corner reveals a new story. Such tours combine historical facts with narrative charm, ensuring an engaging experience. To journey through these worlds inspires a deeper understanding of the words penned by literary giants. Engage respectfully with local residents who proudly uphold their heritage, often lending a local perspective to these beloved stories.

7. Captivating Etiquette and Customs

As set-jetting grows, grasping the nuances of local etiquette enriches the journey. In Sicily, showing appreciation for local traditions, from simple greetings of 'Buongiorno' to embracing the slow-paced coffee culture, earns respect. In Morocco, understanding social norms, such as avoiding public displays of affection and dressing conservatively, enhances interactions. While traveling through literary landscapes, whether it's Yorkshire or Paris, acknowledging local history and engaging in cultural practices fosters a warm reception. Sharing a meal or participating in local festivals bridges barriers, creating treasured memories that extend beyond the pages or screens.

8. Practical Travel Tips for Set-Jetters

Planning a set-jetting adventure requires some logistical considerations. For destinations like Sicily and Morocco, shoulder seasons in spring and autumn offer the best weather and fewer crowds. Research the cultural and seasonal events to enhance your visit. Accommodations range from charming guesthouses to upscale resorts, often featured in films and books. Secure transportation ahead of time, as rural locations may require rentals or guided tours. Finally, prioritize sustainable travel practices to minimize your environmental impact while embracing the natural beauty and historical significance of your chosen destinations.

9. Stories Come to Life: Immersive Experiences

Set-jetting offers more than sightseeing; it brings stories to life. Whether stepping onto the sands of gladiatorial arenas in Morocco or wandering the cobbled streets of literary York, these journeys fill travelers with wonder. Interactive experiences such as reenactments and themed festivals provide opportunities to craft personal narratives. Engage with local guides and storytellers passionate about preserving cultural heritage, enriching your journey with authenticity and depth. These immersive experiences serve as a bridge to the past, beautifully merging fiction with reality and allowing you to live the stories that have captured your imagination.

10. Afterword: Embrace the Adventure

In an era where stories permeate every aspect of entertainment, set-jetting provides an extraordinary pathway to explore the worlds we watch, read, and love. Whether inspired by a TV drama, captivated by a cinematic epic, or enticed by literary classics, the destinations in 2025 present unmatched opportunities for adventure and connection. Embrace the spirit of discovery, immerse yourself fully in diverse cultures, and tread thoughtfully on this journey. Set-jetting transforms audiences into explorers, offering a profound sense of fulfillment, making every journey and every location a new chapter in your own story.