Applying these essential footwear photography tips can help you transform your shoe business marketing strategies. Consumers have no way to physically interact with a product before buying it online. Therefore, leveraging the power of compelling images is a smart way to catch potential buyers' attention and boost conversion. Clear, detailed, and eye-catching product photos can set your ecommerce store apart from competitors. Statistics show that about 67% of customers find quality photos attractive, and they make a significant impact on their purchase decision. Any person who loves ordering shoes online knows how crucial product photos are for selecting the right footwear. This post will explore some proven shoe photography tips and tricks that shoe sellers should know.
Top 4 Essential Shoes Product Photography Tips
Shoes are one of the most common ecommerce products that customers buy daily. Are you a shoe seller who wants to adopt the best marketing strategies to distinguish your products from competitors and improve your revenue generation? Make sure that you utilize these actionable shoe product photography tips to boost your e-commerce business sales.
1. Set a Great Scene
It helps to prepare and set a beautiful scene to show product photos online. The most critical aspect of footwear photography is the preparation stage. Investing more effort into the prep stage can create opportunities to save time on post-processing. If you don't have the skills to set a good shoe product photography scene, consider collaborating with professional photography companies such as SquareShot. Product photography professionals will ensure that your shoes and the scene match. Hiring seasoned product photographers near you can also help you avoid unnecessary work. Each shot may require you to use various styling accessories and tools to clean the shoes. Brushes, polishing cloths, and canned air are great accessories for prepping footwear for ecommerce photos. Finally, you can also use scissors, paper tissues, and chopsticks to style, stuff, and straighten your shoes.
2. Select the Best Backgrounds for Shoes
Shoe photograph photos that contain unattractive backgrounds and unwanted objects can affect your conversion rate. Ideally, shoe photos should captivate your target audience from the first few seconds they view the products. You risk distracting buyers from visualizing the quality of your footwear if the background doesn't show a clear focus. Popular ecommerce platforms, such as Amazon and eBay, often use clean, matched, and white backgrounds to ensure that they offer buyers a better view of products, which helps improve their sales. Selecting the appropriate background for your footwear will enhance potential customers’ buying experience. You can use white backgrounds to complement your shoes when possible. Alternatively, neutral backgrounds may enable you to bring your shoes to the limelight.
3. Use the Right Lenses
The lens you choose depends on the shooting conditions. Shoe photography may not yield the best results when a lens provides a shallow depth of field. Therefore, you may want to use the right lens for the shoot. For instance, a lens of about 15mm or higher can effectively highlight all of the essential details. Using the wrong lens can distort the product’s appearance. Since you don't want to display footwear with distorted images, you may want to choose a lens that can put everything in focus, and pay attention to how it impacts your depth of field. Professional photographers recommend that you should use prime lens to ensure sharp and high quality images, and wide-angle lens for outdoor shooting since it offers the highest aperture range.
4. Make Sure the Lighting is Ideal
Using the perfect lighting for shoe product photography is advisable. Good lighting is a vital factor in product photography because too bright or dull scenes can create negative impressions. You can create appealing images of shoes with a proper lighting setup. Natural light may be a good option, provided the sunlight is soft. Otherwise, feel free to take your shoe photos indoors next to a large window. A thickly-shaded area can allow you to get good lighting outdoor shooting as well. Artificial light, light boxes, and light tents with flash or reflectors are vital accessories for ensuring good lighting for shoe product photo shoots.
Try implementing these proven tips and tricks and you will never leave your online shoppers guessing. Superior quality footwear photos not only engage and inform customers, but they also impress buyers. Overall, the ultimate goal of optimizing shoe product photos is to improve consumers' shopping experience. Get in touch with SquareShot today to learn more about how to take pictures of shoes for your ecommerce business.
5. Use a Good Camera
The quality of your camera plays a significant role in capturing clear, detailed shoe product photos. A high-quality camera can bring out the textures, colors, and fine details of your footwear, which helps potential buyers visualize the product better. If you don't have a professional-grade camera and purchasing one is outside your budget, consider renting one. Many services offer affordable rental options for top-tier cameras, allowing you to capture stunning product shots without the hefty price tag. Renting a camera can be a smart, cost-effective solution to elevate your photography game without the long-term commitment.