Digital marketing can’t be a full 360 degrees if you ignore one of its important components – email marketing. Sometimes marketers are so focused on social media and SEO that they do not pay much attention to this side of digital marketing. And that means you will not get optimal results on your campaigns. To derive the best results from your email marketing campaigns, you need to approach every step strategically.
With Mac-centric email marketing software and seamless integration with productivity tools, Mac users have a unique edge in creating impactful campaigns. Like every other successful brand that has utilized email marketing campaigns like a true champion, you can also drive a high level of engagement and conversions. Here’s how you can do that and how your Mac can help you in building a high-ROI email marketing strategy.
1. Use Mac-centric email marketing software
Before we discuss the best software, you must know something important. As an email marketer, you are bound to have infinite emails in your system. This can hamper your productivity levels. You want your system to run at its best when working on campaigns. To overcome this issue, you need to know some simple steps. You can easily go to the mail app and remove Mail files to have plenty of free storage. On this link, you will find cool ways to achieve higher storage space by managing your email app efficiently. You can delete mail attachments from the default Apple mail app and experience a better functioning of your Mac.
Although there are email marketing software that focus on all OS, some prove to be best-suited for Mac. So to kickstart the campaigns on your Mac, use software designed for the Apple ecosystem. Mailchimp email marketing software for Mac is the best option as it’s the market leader but there are several others that really stand out in every regard.
These services integrate seamlessly with other Mac applications. This means all your Apple devices will give you the power to be on top of your email campaigns. Here are the best emailing software for Mac you must look into:
1.1 Pinpointe
Pinpointe is a cloud-based email marketing platform designed for businesses of all sizes. It provides a wide range of tools to automate and analyze email campaigns. Pinpointe focuses highly on delivering targeted and personalized content. So with it, you can create content that can maximize engagement and conversion rates.
1.2 Acumbamail
Acumbamail is an email marketing service that’s designed for small to medium-sized businesses. It provides a user-friendly interface with a wide range of features to build and manage email campaigns in a seamless manner.
1.3 Freshmarketer
Freshmarketer is from the house of Freshworks. It is a marketing automation and conversion rate optimization service that has a cool email marketing function. It aims to provide a perfect solution if you are looking to optimize your email marketing efforts.
1.4 Bitrix24
Bitrix24 is a comprehensive business management and collaboration platform. And it’s equally well-known for its email marketing among its diverse range of features. It is best for you if you want an all-in-one solution that integrates marketing tools and team collaboration.
2. Designing visually appealing and mobile-responsive emails
The bounce rate is bound to be higher if people simply exit the email right after opening. And why do they do that? That’s mostly because the content inside the email is not visually appealing. To overcome this, you need to make visually appealing emails. Here are some of the best ways to do that using your Mac device:
- Always choose the right color scheme and fonts
- Use well-designed or real-like images and graphics effectively
- Create a clear and concise layout with a focus on optimization for mobile devices,
- Do A/B testing to find the most effective design
With tons of features on your Mac that enable you to follow the above steps, you can create truly stunning emails. Mac offers powerful design tools and apps like Apple Mail and Pages. And if you want to use external tools – use software like Adobe Creative Cloud or Canva. This enables you to create responsive layouts that captivate your audience across all devices. These include MacBooks, iPhones, and iPads.
If you plan to code your own email, CSS media queries change fields that are fixed to fields that are fluid. So, keep a focus on that aspect. You should also use larger fonts as that will make it easy to read on smaller screens. Single-column layouts are easier to scale.
3. Integrating Mac productivity tools for effective management
Mac has features that other OS really can’t match.
When working on email campaigns on your Mac, use Messages to connect with your team. Its all-new stickers and features like search, reply, groups, and syncing with Messages in iCloud will make connecting with remote teams an amazing experience.
With Reminders, you can organize lists into sections. To make work easier, you can arrange them horizontally using the column view.
And how can we forget the Apple keyboard? With its autocorrect corrections, you can write emails more accurately and fix errors easily. Inline completions will help you quickly finish sentences. The Dictation feature offers a higher level of accuracy through best-in-class speech recognition.
Another big advantage of using Mac is that users can also enjoy the vast ecosystem of iPhone widgets on Mac. With cool interactive widgets, you can check off reminders and play or pause media so that there is no distraction when working on the email campaigns. Accessing home controls, and performing various other tasks directly from the desktop is possible. You can integrate apps like Calendar, Reminders, and Notes seamlessly with your email marketing tool.
And given the malware and online scams that exist today, Apple mail privacy protection is a must for every marketer to ensure top security of your business data.
4. Exploring Best Practices for Segmentation, Personalization, and Automation
This is one of the top requirements of email marketing campaigns if you want to see a high ROI for your business or for your clients. So why is personalization so important in email marketing?
Because it makes your audience feel like the email has been created just for them. When your audience feels that they are part of a mass campaign that targets everyone around, they will exit more, harming your ROI.
Segmentation is the division of email subscribers into smaller segments based on the marketer’s set criteria. With Mac, you can utilize the native functionalities and also third-party apps to implement personalization and segmentation practices effectively.
You can utilize the Contacts app to streamline segmentation based on various important factors. You can personalize emails by using dynamic content tools like Mail Merge in Pages. Also, the automation features in your email marketing software or third-party apps save time. When you use them effectively, it ensures timely communication with your target audience.
5. Making the best use of Apple workflows
So how to run email campaigns by creating an easy workflow on Mac? If you create a specific type of workflow, for example, an Application or Calendar Alarm, the workflow will be saved as that type.
Here are some real examples:
If you use the Calendar Alarm workflow and save it, Automator will automatically open Calendar and create a Calendar alarm event.
You can utilize Siri shortcuts to streamline repetitive tasks. Simply say ‘Siri’ and they get activated.
AppleScript can be used to create custom workflows and scripts.
6. Conclusion
With Apple, you really can’t go wrong. This is why it is the preferred device for startups, established brands, freelancers, and remote workers. It helps you streamline your workflows and use its handy shortcuts like a pro. With so much flexibility on offer, all you need to do is create the best email marketing campaigns. Focus on making them personalized and segmented and you will definitely see a higher success rate on each of them. And of course, a higher ROI.