If you are passionate about health and fitness, you may at some point want to share your expertise and enthusiast with others. If you're running a gym, have promoted it to high heaven, and you want your brand to become stronger still, then starting your own supplement brand can help you cement your gym brand into the minds of your clientele.
So, how do you start your own supplement company? Well, you can easily achieve that through private label supplement manufacturers. These companies cater to aspiring entrepreneurs like you, who are looking to turn their dreams into a reality.
In this article, we will walk you through the benefits of creating your own supplements as well as how to choose the best supplement manufacturers. We will also take a closer look at some of the best private label supplement manufacturers. And by the end of this guide, you will have all the information that you need to start your own supplement brand.
1. About Private Label Supplement Manufacturers
Also known as white label supplement manufacturers, private label supplement companies work with entrepreneurs looking to start their own supplement lines or supplement brands.
These nutritional supplement suppliers have the expertise, production facilities, capabilities and licensing needed to produce and formulate a wide range of dietary supplements.
They can create pre-formulated ready-to-sell supplements as well as custom-blend products, depending on the buyer’s needs.
Some of the products that dietary supplements manufacturers can create include probiotics, protein shakes, collagen powder, organic supplements, protein powder, herbal supplements, natural testosterone boosters, and nootropics, just to name a few.
Private label supplements manufacturers may also offer additional services like branding, bottling and packaging, and custom labeling, among others.
To partner with these companies, you simply need to get in touch, either via email, Live Chat or phone and provide details of the supplements that you want to create, as well as the quantity that you need.
From there, one of the company’s customer representatives will get back to you with a quote and the turn-around time.
And if you are comfortable partnering with that wholesale supplement supplier, you can then to commission it to produce whatever you want, be it protein shakes, protein powder, herbal supplements, or organic supplements. As you can see, the process is relatively straightforward.
2. Benefits of Creating Your Own Supplements
When it comes to selling dietary supplements, you have two options to choose from. First, you can buy branded supplements in bulk and then resell them for a profit.
Second, you can source from private label supplement manufacturers, brand them, and sell them as your own supplements.
The first method comes with several restrictions. And that’s why most aspiring entrepreneurs opt for the second approach. Some of the benefits of creating and selling your own supplements include:
2.1 More Control Over the Product
When you source your products from private label manufacturers and sell them, you will have more control compared to selling already-branded supplements. For instance, you will determine its price, label design, packaging, as well as the ingredients that you want to be included.
Also, you have the freedom to choose where you want to distribute the product, which is not always the case with reselling branded products. And you can change all these aspects any time you wish, to accommodate the changing needs of your customer base.
2.2 Save Time and Money
Manufacturing dietary supplements from scratch requires massive investment in time and money. First, you will need to secure all the licenses and certifications needed to produce such products.
From there, you will need to set up production facilities, which requires thousands of dollars. You will also need to hire full-time employees who will be running the production.
But when you source your products from supplement manufacturing companies, you don’t have to worry about those issues. They already have the production capabilities and facilities in place.
You will simply need to tell them the specifications for your own supplements, and they will handle the rest. And considering you will not incur production costs, you can sell your own dietary supplements at reasonable prices.
2.3 High Quality Nutritional Supplements
As mentioned earlier, sourcing your products from supplement manufacturing companies gives you more control over the product. Considering that you have full control over the ingredients that you want to be used, you will have more control over the product’s quality. And with time, your brand will be synonymous with selling high-quality products, making it easier to attract new customers.
3. Considerations When Choosing Supplement Manufacturers
The market is filled with white label nutritional supplements manufacturers. And choosing the best supplements manufacturer can be challenging and overwhelming, especially if you are doing it for the first time.
So, how do you make sure that you choose the best nutritional supplements company? Well, we’ve compiled a list of the key factors to consider. If a particular manufacturer ticks all the boxes below, there’s a high chance that you will enjoy partnering with them.
3.1 Reputation
Working with a reputable nutrition supplements manufacturer comes with numerous benefits. First, their reputation is firmly established, meaning you won’t have to worry about getting low-quality products.
Second, a reputable manufacturer will provide a helping hand to new customers, thus helping them to choose the right product quantities, formulations, packaging options, branding ideas, and marketing.
Going through customer reviews and testimonials will help you to determine whether a particular supplement manufacturing company is reputable and reliable or not.
3.2 Niche Specialization
Similar to other industries, different white label supplement manufacturers specialize in manufacturing different types of dietary supplements.
For instance, a particular company may specialize in producing vitamin supplements. Others may specialize in capsule-based protein products, while others are dedicated to manufacturing herbal supplements.
Choosing a supplements manufacturing company that aligns with your specialization is vital.
3.3 Domestic Production Facilities
The Food and Drug Administration or the FDA controls the production of nutritional supplements in the U.S.
So, if you source your nutritional supplements from a company that operates within the U.S, you can rest easy knowing that your customers will get safe, quality and effective products.
On the other hand, if you partner with dietary supplements manufacturers that source their ingredients from overseas, the products may not meet FDA regulatory standards. And while they may be cheaper, you may end up facing legal troubles or costly approval processes.
Therefore, it will be highly advisable to choose a supplements manufacturing company whose production facilities are domestic.
In case you have to buy your supplements from a company that sources its ingredients overseas, you should enquire about the safeguards it has put in place to ensure product quality and safety.
But regardless of where the production facilities are located or where a particular company sources its ingredients, make sure it has a Current Good Manufacturing Practices (CGMP) certification.
3.4 Third-Party Testing Certification
As much as the FDA regulates the production of nutritional supplements in the country, it rarely tests the different products to verify whether they have been misbranded or adulterated.
The good news is, several companies offer third-party testing to certify whether a particular product contains the advertised ingredients and potency.
After the tests are conducted, the third-party company will then issue a certificate with the results. When choosing supplement manufacturing companies, make sure you go with a manufacturer that subjects its products to third-party testing.
3.5 Low Minimum Order Requirements
When you are looking to start your own supplements company, ordering large quantities of the products you intend to sell may not be feasible when you are starting out.
For instance, you may end up sitting on large amounts of unsold inventory in case your business fails to take off. Also, there’s the risk of the products expiring before you can sell all of them.
Therefore, you should make sure you choose a dietary supplements manufacturer that doesn’t require you to order large amounts of the product.
4. The Best Private Label Supplement Manufacturers
As earlier mentioned, you have plenty of options to choose from when it comes to dietary supplement manufacturers.
And going through each one of them can take a considerable amount of time. The good news is, we’ve done the legwork for you and compiled a list of the best supplement companies.
When compiling this supplement companies list, we checked things like certifications, the services they offer, minimum order quantities and shipping.
4.1 VitaLabs
VitaLabs is one of the best supplement manufacturers in the U.S. It offers more than 240 unique formulations to choose from, making it easy to customize your supplements. Vita Labs is GMP certified and its products are made in FDA-approved and inspected facilities. It offers dropshipping across the U.S.
4.2 Makers Nutrition
Makers Nutrition is a top-rated supplement manufacturer and one of the fastest-growing in the country. It specializes in tablets, capsules, powders, gummies and soft gels. It also offers label design, packaging, shipping, warehousing and distribution.
4.3 VitJoy USA
VitaJoy is a custom supplement manufacturer based in California. It has consistently ranked as one of the best herbal supplement companies in the country. Its product line includes more than 400 products, including herbal extracts, gummies, amino acids, soft gels and others. It sells both finished products and raw materials.
4.4 Nutra Solutions
Nutra Solutions, based in Deer Park, New York, is a custom supplement manufacturing company that offers tablets, capsules, powders, gummies, soft gels and more. It’s FDA-registered and GMP-certified, meaning you are assured of getting high-quality products. Apart from selling products, this workout supplements company also offers packaging, labeling, filling, blending, encapsulation and consulting, among others.
4.5 Atlantic Essential Products
Atlantic Essential Products is a manufacturer of white label supplements, offering a vast selection of health products like meal replacements, multivitamins, custom vitamins, herbal products and custom blends. It also offers packaging services.
5. Closing Remarks
Whether you intend to be selling herbal supplements, protein shakes, multivitamins, organic supplements, protein powder, probiotics or any other type of health supplements, our guide will help you to choose a supplier that meets your needs. You can decide to partner with any of the five brands on our list or explore other options. In case you decide to shop outside our list, make sure you follow our handy guide to choose the best nutritional supplement company.