Chances are you consider tarot a mystical practice that has nothing to do with social media. Wrong! The reality is that cards are not just a divination tool but a creative way to hook your audience on Instagram. After all, the tarot cards have all it takes to rock the social media – vivid imagery, rich symbolism, and the striking mystical ambiance that users adore. That is why you are welcome to not only do readings for your personal routine but also use tarot to craft the most engaging stories that spark the curiosity of followers and motivate them to interact.
Below, along with online experts from tarot reading services by TarotAtlas we have a quick look at the top ways an Instagrammer can use tarot to maximize their story views and connect with the community at a new level.
Tip #1 Build a Card Pull Routine
A great way to engage your Insta-audience and set a routine! You can pick up a deck, pull out a tarot card, and explain in detail what it means. You’ll call it ‘the card of the day.’ In order to interact with the audience, make sure to use the platform’s poll feature to ask your followers what they believe the card you pulled out means. When you finally receive a lot of answers, you’ll reveal the card’s interpretation. Plus, you can give them time to reflect on how this or that message of the card you pull might be applied to their lives. To cut a long story, this simple yet effective strategy helps cultivate a strong sense of community and provides your followers with something to count hours to.
Tip #2 Infuse Tarot Readings into Your Stories
There is no need to upload long videos - nobody watches that. Instead, create bite-sized and fun short records featuring you reading the cards. For example, you can do something like choose-a-card reading. Your task is to post three tarot cards face down. Now, let your followers choose a card. The ‘Questions’ sticker on Instagram will help you encourage your audience to make their choice. The next step involves revealing the meaning of every card. As an alternative, you can do some swipe-through spreads to show your followers a 3-card spread. Using the swipe feature, the owner of the Instagram account can explain every card and why it’s significant. With the help of such mini-reading sessions, you’ll provide your audience with a strong sense of being personally engaged on your page. Plus, it’s a great opportunity to demonstrate your tarot talents.
Tip #3 Use Tarots to Create Quizzes and Polls
Instagram offers tons of opportunities for those looking for ways to grow their online audience, engage with existing followers, and increase engagement. Using tarot in tandem with the options provided by the social media platform, you’ll come up with excellent interactive content. Since the cards are rich with symbolism, you can try the ‘Guess the Card’ online game. Post an image of a tarot card previously zoomed in. Now, ask all reps of your audience to guess what card stands behind the zoomed-in photo. Or, as an alternative, try the ‘Symbol Trivial’ quiz: you ask questions about the meaning behind the most common symbols in the deck. As your followers provide their answers, they polish up their own skills in tarot. These simple strategies will help you not only keep your stories at the desired dynamic level but also boost audience participation.
Tip #4 Create a Visual Aesthetic That Stands out
In the never-ending whirlpool of images, your social media profile can be something that hooks. After all, tarot is visually beautiful, which means they’re great tools to make your content visually stunning and not like the rest of the stories out there. To add an enchanting ambiance to your account page, pair the deck with candles, dried or fresh flowers, and crystals. Use videos and reels to show how you draw cards, shuffle them, or lay out a spread. This will bring your tarot routine to life. Finally, incorporate some cyber magic into your stories. Use all those editing apps and tools to add effects like glows and sparkles to your deck cards. This kind of ‘décor’ encourages users to share and save your videos while you, in turn, reach more and more people.
Tip #5 Have a Q&A Sessions with Followers
This format of interaction with an online audience is an effective strategy to turn your Instagram profile into an environment where users can gain tarot knowledge from you directly. Host regular sessions to answer all possible questions from online followers. Make sure to use the ‘Questions’ sticker to encourage your audience to ask questions about the meanings of the cards, how to do interpretations, and your personal experience as a reader. Make sure to answer as many questions as possible. Be informative, short, and honest. Thus, you’ll be able to build both solid credibility as a tarot card reader and a connection with your followers.
Wrapping Up
Finally, to boost your story's presence on Instagram, make sure to infuse the most trending topics into your daily posts of any kind. By connecting tarot readings to things like holidays, pop culture, global news, pandemics, and seasonal themes, you’ll keep your account relevant. For example, you’re welcome to do your own tarot forecast for the upcoming year. Or it can be your personal guide on how to deal with the Mercury retrograde. Whatever theme you go for, use popular hashtags to ensure the users see your posts on the platform. Do not hesitate to experiment with the types of content. Sooner than you know, you’ll see a rapid rise in Instagram engagement!