A logo is key to the success and growth of your fitness, health and wellness brand. It forms the foundation of your health and wellness brand, helps to grab attention, makes your brand memorable, and helps to separate you from the competition.
Furthermore, your health and wellness logo will be appearing on all your marketing materials, social media posts, business cards and more, thus forming an important part of your overall visual branding. And as you can see, it will be doing quite a lot of heavy lifting for your brand.
Hence, you need to ensure your wellness logo is properly crafted, to make a strong first impression, convey the right message to your target audience and represent your brand well. In this article, we will walk you through 9 tips that will guide you, to help you come up with the perfect health and wellness for your brand.
1. Choose Your Color Schemes Carefully
The color scheme that you use on your health coaching logo can determine whether your logo will stand out or it will fall flat. The question is, which colors should you use when designing your wellness company logo? Well, it will be highly advisable to stick with the two main color schemes. And these are the complementary color scheme and an analogous color schemes.
A complementary color scheme utilizes two colors, sitting on opposite sides of the color spectrum. By using these two different colors, you will be able to achieve a contrasting design. A contrasting design will be ideal for a health and wellness brand that wants to portray vibrance and strength, such as a bodybuilding studio.
An analogous color scheme, on the other hand, entails the use of two colors, sitting next to each other on the color wheel. For instance, these can include colors such as blue and green, purple and pink or green and yellow.
Using two close colors helps to create a feeling of harmony, calmness or relaxation. And with the calmness, harmony or relaxation that this color scheme achieves, it will be perfect for a yoga studio.
2. Use Readable Typography
Regardless of how aesthetically-appealing your health coaching logo may be, it will not achieve a lasting impression on the viewer, if its text is unreadable. Hence, you need to ensure you use fonts or text that will be readable, even from far.
Besides leaving a lasting impression, using readable font will also make your wellness logo appear polished and professional, which will go a long way in enhancing your brand’s reputation.
Also, if the text on your logo is readable, you will be able to effectively put your message across. At the end of the day, if the viewer has to struggle to decipher what’s written on your logo, it’s highly likely they will lose interest. And as a result, you will have lost the opportunity of engaging with a potential client.
Some of the best fonts that you can use on your health and wellness logo to ensure the text is readable include san-serif, Playfair Display, Montserrat Classic and the League Spartan, just to name a few. As long as you use any of these types of font, then your logo will be readable to the viewer.
3. Leverage Negative Space
Also known as white space, negative space refers to the space within the logo’s individual design elements. It can include space between the letters, icons, images or other elements that you may have used in your logo.
Using negative space when designing your wellness brand logo is vital in achieving balance. It will give your wellness logo room to breathe while preventing it from feeling overcrowded or excessively chaotic.
Also, utilizing negative space will make it easier for your target audience’s minds to process your logo. Furthermore, negative space or white space will make your health coaching logo more understandable.
4. Utilize Symmetry
Regardless of the health and wellness logo ideas that you are using for inspiration, make sure it’s symmetrical. So, what exactly does it mean for a logo to be symmetrical? Well, it means that the logo’s visual elements will be uniformly balanced on each side.
The reason why you should adopt this approach when designing your health coaching logo is that humans are naturally drawn to symmetry. And, symmetrical objects or elements are considered aesthetically pleasing. Also, it will appear more professional and harmonious.
Furthermore, symmetry will help to make your wellness company logo appear balanced, making it more appealing and memorable. If your logo has any form of imbalance, it will be hard for the viewer to focus on its design. Consequently, your message will be lost.
And the good news is that achieving symmetry when designing your logo isn’t as hard as it may appear. In fact, there are several ways of achieving it. For instance, you can simply make sure you have an equal amount of space around the letters on all sides. Or you can adopt something as simple as using the same font or similar shapes.
5. Go for Simplicity
Some of the most memorable logos in history have one thing in common – they have a simple design. From Apple, Macdonald’s, IBM, Target, FedEx, BBC, Pepsi, and Starbucks, all these brands’ logos have a simplistic design.
Simplicity will make your health coach logo easily recognizable and memorable. On the other hand, a health and wellness logo that’s too complex will be hard for your prospects to remember. Again, you will have lost a chance to connect with a potential client.
You may be probably asking yourself how you can incorporate simplicity in your wellness company logo. Well, you can start with something as simple as removing all the unnecessary elements that your logo may have.
Whether it’s additional text or extra shapes, removing anything unnecessary on your logo will help your viewers to understand and remember your logo easily. Also, your target audience will be able to understand and absorb the message you intend to communicate.
6. Avoid Overusing Color
Whether you decide to go with an analogous color scheme or a complementary one, make sure you don’t use too many colors when designing your wellness coach logo. Also be sure to use popular ones. Overusing color will detract the viewer from the messaging you intend to communicate.
Furthermore, too many colors will make your logo appear busy and crowded, making it harder for people to remember it. So, as much as you may be looking to make your logo appear visually stunning, using too many colors is not the way to do it.
Also, if the logo for a health and wellness brand has too many colors, the printing costs will be higher, compared to one that has minimal colors.
Ideally, your logo should have a maximum of three colors. And by adhering to this approach, you will be able to come up with a health and wellness logo, which will help to pass your brand message across.
7. Ensure it’s Unique
The chances are you may decide to use other health and wellness logos as inspiration for your design. But, make sure the design that you come up with is unique to your brand.
Copying another brand or coming up with a design that resembles that of another brand will make it hard to set yourself apart from the competition. As a result, you may end up losing, some of your potential clients to the competition.
On the same note, you should avoid overused concepts. At the end of the day, you have thousands of color combinations, images, fonts, and health and wellness logo ideas. Therefore, you have no excuse to choose a generic or common logo. Try as much as possible to come up with something unique.
8. Ensure It’s Flexible
As earlier mentioned, you will be using your wellness coach logo across various marketing media and promotional materials. And these can include your website, social media pages, email newsletter, business cards, flyers, and merchandise.
Hence, you need to make sure that your wellness company logo is flexible enough to accommodate all these different platforms and settings. So, whether you decide to use a smaller or larger version, it should remain visible and identifiable.
At the same time, you also need to ensure your health coaching logo can work well in black and white as well as in full color. Doing so will make sure that it will display well on different types of backgrounds, whether it’s dark, light or multi-colored.
9. Go for a Timeless Design
The design that you choose for your health and wellness logo should be timeless. The longer a health coach logo stays the same, the more recognized your brand will be. On the other hand, if your wellness company logo keeps changing every other year, your brand recognition will take a hit. To this end, you need to make sure the design that you choose has a long life expectancy.
10. Wrapping It Up
By using the above design tips, techniques and principles, you will be able to come up with a memorable health and wellness logo, which will resonate with your target audience, reflect your brand personality, set yourself apart and make the right first impression.