Getting quality backlinks in 2025 is a lot more straightforward than it used to be. You don’t need to cold email site owners or dig through endless lists. A growing number of reliable platforms now handle the process from start to finish, searching, ordering, and tracking included.
These marketplaces let you filter by niche, review real metrics, and buy links that fit your strategy. It’s faster, more organized, and often cheaper than hiring an agency or trying to manage everything yourself.
This guide describes five solid backlink marketplaces used by SEO pros, agencies, and independent consultants. You'll see what each one offers, how the pricing works, and who they’re a good fit for, plus a few tips to help you avoid poor-quality links and spend your budget wisely.
1. INSERT.LINK
INSERT.LINK makes link placement fast and practical. Instead of sending outreach emails or waiting days for replies, you just log in, search by keyword or anchor, and browse real pages that are already live and ready for your link.
Due to various filters available, you get full visibility upfront—domain rating, traffic, topic relevance, language, and pricing are all listed before you order.
Most placements go live in 1 to 3 days. Some niches like finance or gambling cost more, but there are options starting as low as $10.
There’s no need to write new content since you’re placing links into existing articles with authority and traffic, so everything moves faster and feels more natural.
Who It’s For
INSERT.LINK is great for SEO teams, agencies, freelancers, and site owners who want reliable link placements without dealing with time-wasting outreach. Agencies can white-label reports, freelancers can manage everything solo, and solo operators can move quickly without overhead.
Key Benefits
The marketplace gives you access to over 23 million indexed pages across a wide range of industries for local businesses and SEO agencies, including e-commerce, SaaS, crypto, health, and more. You can check domain metrics, traffic, keyword relevance, niche, and country before placing an order.
For approved users, there’s even a “pay later” option. The platform also offers a referral program with recurring commissions. It’s a simple, efficient way to manage link placements without the back-and-forth.
2. WhitePress
WhitePress is built for teams that want to scale link building without wasting time on outreach. It connects you to over 113,000 verified publishers across 32 languages, with direct access to guest posts, link insertions, and even premium digital PR campaigns—all through one dashboard.
The platform lets you filter by traffic, niche, DR, region, and more. They also provide transparent pricing: link insertions start from €5 to €300+ (based on authority), guest posts from around €10, and content writing is from £32 to £103.00 (Premium).
You can also tap into high-end PR packages for media placements on trusted sites, with guaranteed live links and up to 36-month indexing protection.
Digital PR Packages:
- Starter (€1,250) – 2 placements, DR 40-95 and 1,000+ visitors
- Growth (€3,000) – 5+ placements, at least 50% do-follow links
- Premium (€5,500) – 10+ placements with DR 70+
What makes WhitePress stand out is the mix of volume and structure. You can manage multiple campaigns, track everything in their built-in Backlink Manager, and order native-language content from over 1,300 vetted writers.
It’s especially useful for international SEO and multilingual outreach, but also practical for agencies thanks to white-label options and campaign reporting tools.
Even though some users mention content quality issues and regional support delays, WhitePress is great for scaling links in a controlled, organized way. After all, it’s one of the most complete platforms out there.
3. iCopify
iCopify is a low-cost backlink marketplace based in the UK. It gives users access to over 50,000 websites and more than 30,000 publishers, with guest posts, link insertions, and content writing bundled into one platform.
You can filter by DR, traffic, or niche, choose your publisher, and decide if you want to upload your own content or have it written for you.
Prices start at just $5, and you only pay if you're satisfied with the result.
The platform supports PayPal, credit cards, and even crypto, and you can get deposit bonuses if you're running large-scale campaigns. That said, you’ll need to fund your account before you can view available sites or real prices—a policy that some users find limiting.
For SEO freelancers or small businesses trying to keep costs low, iCopify can be a useful tool, especially if you take the time to vet publishers.
iCopify works best for experienced buyers who know what they’re looking for. If you’re comfortable sorting through options and staying hands-on with orders, you might get decent value.
4. Adsy
Adsy is a guest posting platform that helps businesses get backlinks through either new content or link insertions into existing articles. It’s been around since 2017 and offers access to a wide network of publishers across various niches and regions—ideal for SEOs looking to target specific verticals or countries.
You can search and filter sites by traffic, domain metrics, spam score, or niche, then choose whether to submit your own content or have it written for you.
Adsy also supports link insertions for those who want faster turnaround by placing backlinks into already-indexed content.
Prices vary since publishers set their own rates, and the credit-based system gives flexibility—$1 equals 1 credit, and both budget and premium options depend on your goals.
One of Adsy’s strengths is transparency. You can check metrics, see completion rates, and review publisher histories before ordering. The platform also monitors links for three months after publishing to ensure they stay live, which adds some peace of mind.
Adsy is a good fit for SEOs and agencies who want control over targeting and placement without managing everything manually. Just be selective, especially when ordering content or working with newer publishers.
5. Bazoom
Bazoom is a link-building marketplace that connects you to 80,000+ media sites across different countries and niches. Instead of chasing publishers or managing messy spreadsheets, everything happens inside one platform—site selection, order placement, content creation, and publishing.
You can filter sites by domain rating, traffic, niche, and location. Each placement comes with full SEO metrics and fixed pricing, which includes both the article and the backlink.
Most links go live within 8 days, and there’s no subscription—just pay per placement.
Bazoom also offers AI-driven link suggestions based on your site’s data and competitor analysis. It’s built for teams who want a done-for-you link-building process with minimal friction. Prices range widely depending on niche and site quality, but many users mention markups compared to direct outreach.
The service gets high ratings for usability, support, and fast turnaround, and is ideal for agencies and marketers who want scale, speed, and hands-off link building.
FAQ
What is a backlink marketplace?
It’s a platform where you can buy backlinks directly from publishers. Instead of cold outreach, you just log in, filter sites by niche, traffic, or authority, and place your link (guest post, link insertion, or PR-style coverage)—all in one place.
Are backlink marketplaces safe?
They are, as long as you’re using platforms that vet their publishers and show real data. Stick to marketplaces that give you clear metrics and avoid anything that looks like a PBN or lists fake traffic numbers. Do your due diligence, just like you would with any other SEO vendor.
What kinds of backlinks can I buy?
Most platforms offer guest posts and link insertions. Some go further with homepage links, sponsored content, or media mentions via digital PR. You can usually choose between dofollow or nofollow, and some platforms let you request untagged placements.
How much do backlinks cost?
Pricing depends on the site's quality, traffic, and niche. Lower-tier links can start at $10–$30. High-authority placements (especially in competitive verticals like finance or gambling) can go from $300 up to $1,000 or more. Most platforms show pricing upfront.
Why use a backlink marketplace instead of doing outreach yourself?
It saves time and gives you scale. You don’t need to email site owners, wait for replies, or track orders manually. Everything—from finding a site to tracking a live link—is handled in one dashboard.
Do backlinks from marketplaces really help SEO?
They can, if the link is placed on a relevant, trusted site with real traffic. Marketplace links work well when they’re natural, not spammy, and part of a broader strategy. Relevance and quality matter more than quantity.
Final Thoughts
Backlink marketplaces have changed how link building works. Instead of chasing replies or managing endless spreadsheets, you now have direct access to real websites, clear metrics, and fast placements—all in one place.
Platforms like INSERT.LINK, WhitePress, iCopify, Adsy, and Bazoom each offer a different workflow, pricing model, and level of control. Some are better for niche edits, others for international reach or managed campaigns. What matters is finding a setup that matches how you work and offers the right balance of quality, cost, and speed.
These platforms won’t replace strategy, but they can make execution a lot easier. Used well, they’re a time-saving way to get backlinks that are relevant, reliable, and built to last.