Facebook has approximately 3 billion monthly active users and 2 billion daily active users. And as a personal trainer, such a large number of active monthly and daily active users presents a great marketing platform for your fitness business.
But, the competition for fitness clients on Facebook is extremely tight. Hence, to land new personal training clients through Facebook, you will need to establish a strong presence.
In this guide, we’ve outlined… marketing tips for personal trainers on Facebook. These tips will help you to gain attention on this platform, build a large following, and attract new personal training clients.
1. Set Up a Personal Trainer Facebook Page
To market your personal training services effectively on Facebook, you will need to have a personal trainer Facebook page. A personal trainer's Facebook page will help to boost your exposure on this platform. With a Facebook page, potential clients looking for will be able to find you easily.
Also, a Facebook page for personal trainers will enable potential clients and prospects to connect with you easily, once they have found you. You will also be using this page to connect and interact with your target audience.
As you can see, a Facebook business page is vital for your fitness business. Therefore, if you don’t have a Facebook page for your fitness business, you need to start by setting up one.
According to Facebook, a business page should have five main features. These are a profile photo, cover photo, page username, a call-to-action and an about section.
1.1 Profile Photo
Your profile photo will represent your fitness brand on Facebook. It’s also the first feature that potential followers will come across when they land on your personal trainer Facebook page. Hence, you need to ensure you choose a profile photo that will represent your fitness brand the right way.
For the profile photo, you have the option of choosing a high-quality close-up or a logo. If you are running a solo fitness brand, then a headshot or a high-quality close-up will suffice. On the other hand, if you are running a large personal training business that has several employees, then you can consider using a logo. But, whichever direction you decide to take, make sure you use a high-quality image.
1.2 Cover Photo
A cover photo provides yet another visual representation of your personal training brand on Facebook. It will appear prominently on your Facebook business page, consuming a considerable amount of space. A cover photo is key when it comes to building brand awareness on this social media platform.
Hence, make sure you have a visually-appealing cover photo. But, you don’t necessarily need to be a professional graphic designer to come up with a great cover photo. Online tools like Canva can help you to come up with amazing Facebook covers within a few minutes. You simply need to select your preferred layout and then add your brand’s colors, fonts and images.
1.3 Page Username
Every Facebook business page has a username. And, yours will be no exception. The username can be something as simple as your real name, your business name, or just any other name that will help potential clients to find you. However, ensure the name that you choose is unique to your personal training business.
1.4 Call to Action
As its name suggests, a call-to-action button provides a means for prospects who land on your personal trainer’s Facebook page to undertake a particular action. A call-to-action button can be something as simple as “Get in Touch” or “Contact Me.” You can also have a call-to-action button that requests the visitor to visit your website. But, only have a single call-to-action to avoid confusing your visitors.
1.5 About Section
This section allows you to share or provide more details about your business. In this case, you will tell your audience about the personal training services you offer. You can also include your location and contact details in this section, as well as a link to your personal training website.
2. Post Engaging Content
To build a large following on Facebook, you will need to post high-quality and engaging content. Have a look at our 300 template fitness Canva bundle, to help you get started with that. As you may probably know, Facebook users have plenty of content available for them, at any time. So, if the content that you post on your personal trainer Facebook pages is boring, bland, irrelevant or repetitive, no one will bother to engage with it.
On the other hand, if the content that you post on your Facebook business page is of high quality, your followers will keep coming back every day, engaging with it and sharing it with their followers. As a result, your following will grow.
Hence, posting engaging content on this platform is not an option but a necessity for every personal trainer that wants to build a strong following on Facebook.
So, what should you post on your Personal trainer Facebook page that can resonate with your target audience? Well, you have plenty of options to choose from. Some of the best posts that can deliver high levels of engagement include:
- Asking questions
- Posting about trending topics
- Uploading behind-the-scenes footage
- Telling stories
- Infographics
- Sharing blog posts
- Sharing tips and tricks
- Posting funny memes
3. Post at the Right Time
For your content to enjoy maximum reach, visibility and engagement on Facebook, you need to post it at the right time. If you post your content when the majority of your target audience is offline, working or engaged elsewhere, it’s not going to deliver the impact that you may want – regardless of how great it may be.
And this begs the question, when is the best time to post on Facebook? According to Sprout Social, the best days to post on Facebook are Tuesday, Wednesday and Friday. For maximum engagement and reach, you should post between 9 am and 1 pm.
According to this same report, Sundays are the worst time to post on Facebook. And this is understandable since most people are either outdoors spending time with their loved ones, meaning they have no time to check their Facebook feeds.
But, these are simply generalizations. The most accurate way to determine the optimal posting time for you is to use Facebook Insights. Facebook Insights will give you data on when your followers are online. You can then experiment with different posting times and then identify the one that delivers the best results.
4. Engage With Your Followers
You also need to be prepared to engage with your followers on Facebook. And you need to do it timely. So, you will need to monitor the conversations happening on your page and respond on time.
If someone has commented on your post, you should reciprocate and continue that conversation. Interacting with your audience and joining conversations on time shows your audience that you value them. And it can mean the difference between acquiring a long-term client or losing one for good.
5. Be Active in Facebook Groups
Being active in Facebook groups can also help you to market your personal training services to a wider audience. First, search for fitness-related groups in your niche. Ideally, you should go for medium-sized groups.
With a medium-sized group, you will have a sizeable audience to interact with. Secondly, your posts won’t go unnoticed, which is usually the case with large Facebook groups.
Once you’ve identified a couple of interesting groups, you then need to provide value to the members and be helpful. And this means sharing valuable insights or information or answering questions. Using this approach will help to lend credibility to your personal training brand as opposed to hard-selling.
And when the time comes to market your products or services in these groups, some of the members will be more than happy to promote you. Also, others will share your posts with their followers, thus helping you to reach a larger audience.
6. Leverage Facebook Ads
If your marketing budget can allow it, you should also consider running Facebook ads. Running Facebook ads will help you to reach more prospects, who may have been impossible to reach organically.
The best thing about Facebook ads is that they will allow you to target potential clients based on various parameters like location, gender, age, or even their personal interests, among others.
Also, Facebook ads allow you to choose a certain marketing objective, depending on the goals you want to achieve. Whether you want to increase brand awareness, drive sales or become an authority in your niche, you can achieve all these objectives using Facebook ads.
7. Partner With Facebook Influencers
Facebook influencers are users on the platform with a large following. And, their followers trust their opinion. So, if you can find a Facebook fitness influencer who can talk about your personal training services or share your posts, your messaging will have a better chance of reaching a wider audience or converting into sales.
The key is to find the right individual, whose values align with your fitness brand. Once you’ve identified that individual, you then need to contact them and enquire about this arrangement. While partnering with Facebook influencers may cost you some money, you can rest assured that the returns will be worth the investment.
8. Wrapping It Up
The Facebook marketing tips that we’ve shared in this article will help you to establish a vast online following, build a strong presence on this platform and increase sales for your personal training business. So, if you’ve been struggling to market your personal training business using Facebook, make sure you implement these strategies.
