Instagram has more than one billion monthly active users. And out of that number, at least half of them log into the app daily to interact with content from individuals and brands. With the Instagram marketing strategy in place, it can be a powerful platform for your fitness business.
However, Instagram is also highly competitive. For instance, if you log in to the app today and type a hashtag like #fitness, you will come across millions of photos and videos.
So, how can you ensure your Instagram fitness bio stands out amidst all this noise? Well, you can start with something as simple as creating a killer fitness Instagram bio. An attractive bio for fitness Instagram is key in attracting new users and growing your following.
In this article, you will learn more about why a fitness Instagram bio is important as well as the key features to include. We will also teach you how to create the perfect Instagram fitness bio. Without further ado, let’s get straight to it.
1. Why Is Your Fitness Instagram Bio Important?
So, why should you pay attention to your fitness Instagram bio? After all, you can just create a basic personal trainer bio Instagram and you will still get followers, right?
As mentioned earlier, Instagram is a highly competitive platform, especially when it comes to marketing an Instagram fitness business.
Besides that, your bio is the first thing that users see whenever they come across your Instagram fitness page. And if your fitness Instagram bio looks bland, boring or unprofessionally done, no one will proceed to the rest of your content – regardless of how great it may be.
Therefore, whether you are a yoga trainer looking for more clients, a personal trainer looking to connect with a larger user base or a fitness Instagram brand trying to enhance their online presence, having a nice bio for Instagram is vital.
If you nail it, you will considerably increase your chances of attracting more users, converting them into followers, and growing your audience. The question is, how do you create a killer fitness bio Instagram? First, we will look at the features of a great fitness Instagram bio.
2. Features of a Great Instagram Fitness Bio
Before you start optimizing your fitness bio Instagram, you first need to know about the components and features of an Instagram bio.
With this information, it will then be easy to learn how to optimize it and give it a catchy, unique and refreshing look and feel.
An Instagram fitness bio has four key components. These are a profile photo, username, a short bio summary and a link to an official business website.
2.1 Profile Photo
Your profile photo should reflect the type of fitness business you intend to run on Instagram. Also, it will depend on the type of account you are setting up. For instance, you can set up a personal fitness Instagram account or company fitness Instagram account.
So, before choosing an Instagram fitness bio, you need to ask yourself whether you intend to create an account for a boutique studio, gym, personal training class, or any other Instagram fitness-related business.
If you are a fitness Instagram blogger, Instagram fitness influencer or personal trainer, then you can choose between a full-body shot, a headshot, or a logo.
On the other hand, if you are setting up a fitness Instagram account for a yoga studio, gym, or CrossFit class or other similar businesses, then you should consider going with a simple Instagram fitness logo.
Whether you decide to go with a headshot, logo, or full-body shot, you should ensure the image you choose is the same across all your online platforms. Choosing the same image will help to make your brand more recognizable.
2.2 Username
Once you’ve finished selecting the profile photo, you should then proceed to optimize your username.
A great fitness Instagram username should communicate to your audience exactly what you do and what you are.
Whenever an Instagram user lands on your profile, they should immediately know you are a fitness professional. Simply put, it should not leave users trying to figure out any aspect of your brand.
It’s important to note that you have a 30-character limit for the Instagram fitness username. And this will include numbers, periods, letters, special characters and underscores.
So, if possible, you should leave out punctuation marks. They will unnecessarily consumer characters without adding any considerable value to your username.
2.3 Bio Section
The bio section is immediately under your fitness Instagram name. The bio section is designed to boost your brand’s SEO and online visibility.
It also gives you an opportunity to communicate what you do while convincing your visitors to follow you. You have a maximum of 150 characters to put your message across. So, ensure you are clear and concise.
Your fitness Instagram bio section is more like an elevator pitch. And you should treat it as such. It should summarize what you do in a single sentence.
For instance, if you are a yoga teacher, then your yoga teacher bio should be something like, “I help people live their best lives through yoga” or something else along those lines.
And if you run a body-building gym, your bio for Instagram can read, “I help people like you to build muscle, the proper, healthy way.”
However, you should also remember to fill your bio with proper keywords relevant to your target audience. So, whenever someone is searching for fitness brands in your niche, your account will appear in the search results. And this will not only boost your visibility, but will also grow your following.
Remember to throw in emotive words as well as a couple of emojis to make it easier to read, appealing, creative and easy on the eye.
2.4 Website Link
At this point, you already have a visually appealing profile photo, an optimized username, and a well-crafted fitness bio section. The only thing missing is a link to your website.
This section will come in handy, especially if you intend to use your Instagram fitness account to promote your services or products. The question is, which page on your website do you link?
You can either link to your sales page, the home page, blog page or capture page, depending on the type of content you intend to share with your audience.
In case you are finding it hard to figure out which page to link to, then you should always opt for a capture page.
With a capture page, you can easily grab the visitors’ email addresses and other contact details. And then use that information to continue communicating with your followers. Make sure you offer a freebie in exchange for the visitor’s email address.
For instance, you can offer a free fitness e-book, customized meal plans or other fitness-related resources. However, ensure whatever you are offering is worth the visitor’s contact information and consent.
Apart from adding the link, you should also include a call-to-action (CTA) button, encouraging your visitors to click the link. The CTA should be simple and self-explanatory.
3. Tips and Tricks of an Attractive Instagram Fitness Bio
3.1 Keep It Clean and Simple
Your fitness Instagram bio should be as minimalistic as possible. It should only include relevant information needed to identify your brand.
If a visitor wants to know more about your brand, they can visit your website using the link you’ve included or browse through your fitness Instagram posts.
3.2 Ensure it’s Easy to Read
Your Instagram fitness bio should convey what your business is all about. Therefore, you need to ensure that it’s easy to read and the visitors can easily process the information without any issue.
To achieve this, you can leverage various aspects of formatting like spacing and line breaks, thus making it easier to read. So, whenever someone scans your bio, they can easily know what it is that you offer within a few seconds.
3.3 Link Your Other Socials
It would also be advisable to link your other social media accounts to your fitness Instagram bio.
Linking to other social media accounts like Twitter, Facebook, or even Snapchat will allow both your visitors and followers to learn more about your products or services via the other social media platforms.
3.4 Include a Compelling Call to Action
Your bio for Instagram should also include a compelling and appealing call to action. A call to action button will let visitors know exactly what to do next after landing on your fitness Instagram account or page.
For instance, if you sell health supplements or fitness-related products, you can invite visitors to check out your shop.
You can also encourage them to download your new meal plans, read your latest blog posts or send you an email or even call. It all depends on the type of Instagram fitness business you are running.
4. Closing Remarks
Your fitness Instagram bio could mean all the difference between growing your fitness business and struggling to set yourself apart from the competition. Therefore, ensure you take your time to come up with something compelling. It should quickly inform your audience about your products or services, help to grow your following and encourage visitors to click the call-to-action button. If it can achieve all these things, then it will make all the difference.