Flyers and brochures are among the oldest methods of running promotional campaigns. And with the advent of digital marketing, some people will tell you that they are no longer useful or effective. But is that the case? Are physical flyers and brochures still effective today?
Yes, flyers and brochures remain effective advertising and marketing methods. And for someone who is running a gym, personal training business or a fitness club, fitness flyers and personal trainers flyers will provide you with an affordable means of reaching wider audiences within a short time span.
In this article, we will take you through the benefits of using personal trainer flyers, tips and tricks of designing fitness flyers, and how to get gym flyers for free. We will also give you some tips on how and where to position your personal trainers flyers, for maximum reach.
1. Benefits of Using Personal Trainer Flyers
Digital marketing is the first thing that comes to mind whenever you want to advertise or run a promotional campaign for your fitness business. However, traditional marketing and advertising methods like personal trainer flyers and fitness flyers are still relevant.
You can use these personal trainer brochures and personal trainers flyers either alone or together with other methods like social media marketing. Here are some of the reasons why you should consider integrating fitness flyers into your promotional campaigns:
1.1 They are an Affordable Marketing Method
Flyers for personal trainers are relatively cheaper compared to other advertising methods like TV and radio ads or billboards. You simply need to find someone who can design killer fitness flyers, print hundreds of them and distribute them. And when properly distributed, they can produce massive results on a marginal budget.
1.2 Effective in Targeting a Specific Audience
Fitness flyers provide a great means of targeting a specific audience or reaching a certain demographic.
For instance, you may be planning to open a new fitness center in a certain location. Hence, you will need a means of informing fitness enthusiasts in the area about the upcoming facility. And personal trainer flyers will come in handy. You simply need to design hundreds of them, print them and distribute them.
And you can do so by distributing them door to door, through newspaper inserts or using street distributions. You can also distribute them in a local park or place them on people’s windshields.
With this approach, you will manage to reach your target audience within a few hours, including those not on social media. Also, flyers will give you a chance to physically interact with potential personal training clients, thus enhancing the authenticity of your brand – something you may not achieve using digital marketing methods.
1.3 Personal Training Flyers are Tangible
Flyers and brochures are tangible and palpable. They provide something for the recipients to hold in their hands, rather than reading on the screen.
Also, if a personal training flyer or brochure comes in the mail, there’s a high chance the recipient will check to know what it’s about. On the other hand, most people never bother opening marketing emails.
And according to a survey conducted by Printing Impressions, most of the respondents showed a preference for reading printed information compared to getting it from digital sources. The same survey showed that most people understand and retain information better when it’s in print.
Simply put, if your fitness flyers are properly designed, they can create a powerful first impression. They will capture the attention of potential fitness clients immediately, thus boosting the chances of converting them into long-term clients.
1.4 Easy to Create and Distribute
Personal trainers flyers provide a flexible and simple means of getting your message out there.
Whether you are launching a new fitness center, a new personal training service or you are running a weight loss challenge; you can easily customize flyers to align with almost any campaign.
Furthermore, you can hire someone to design them within a short time, either from scratch or using personal training flyer templates, available on several websites.
Also, you can easily change anything on these personal training flyers templates to suit your preferred style.
And once you’ve finished designing and printing your personal trainer flyers, you can then distribute them using your preferred method. For instance, you can do it in person, drop them in mailboxes.
As you can see, flyers provide you with a quick, effective and convenient means of promoting your fitness business. And while they may appear like an old-school marketing method, they will always get the job done.
2. Personal Trainer Flyers Design Ideas and Tips
While personal training leaflets and flyers are cost-effective means of promoting your fitness center, your campaign will only deliver great results if you do it correctly.
If you fail to do it right, most of them will end up in the trashcan, meaning you will have wasted your time and money. Here are some tips that will help your personal training flyers campaign to deliver the results that you want.
2.1 Make Them Visually Appealing
Personal training flyers are designed to be glanced at and not read like a newspaper. Therefore, you only have a few seconds to grab the reader’s interest. And from there, the reader will decide whether to keep your workout flyer or discard it.
So, make sure they are visually appealing. And you can achieve this by using bright colors combined with a simple, attractive design.
2.2 Use Bullet Points
When it comes to fitness flyers and brochures, you should focus on delivering the message using short, clear statements, as opposed to paragraphs.
And this is where bullet points come in. You can use them to deliver information such as the key benefits of joining your personal training program.
2.3 Use the Right Images
Photos and images are highly effective when it comes to grabbing people’s attention. However, they shouldn’t mask the message you are trying to convey.
Also, the image you choose should align with your personal training niche. For example, if you are a yoga instructor, then the image on the flyer should reflect that.
At the same time, if your personal training program is targeting men over 40, then your personal training flyers should feature a man within those demographics.
2.4 Include a Killer Offer
Similar to other marketing campaigns, your workout flyers should also include an appealing and interesting offer.
Without an interesting offer, you will simply be wasting your time. For instance, you can offer something like free personal training for a month. And such an offer will motivate the reader to take action.
2.5 Create an Element of Scarcity
Scarcity is probably one of the oldest marketing strategies. It capitalizes on the consumers’ fear of missing out on something great.
You may have probably seen your local store with a poster that says something like “sale ending soon.”
Creating an element of scarcity on your fitness flyers will increase the chances of people signing up for your personal training classes.
So, if you decide to include free personal training sessions as the offer on your fitness flyers, then you should ensure you include an expiry date for your offer and a limit to the number of people who will be eligible for your free personal training classes.
For example, if you are creating gym grand opening flyers, you can state that the offer will only apply for the first ten members who sign up within the first week of opening.
3. How to Get Personal Trainer Flyers for Free
Most personal trainers opt to hire professional graphic designers to create personal training flyers for them. But as you may expect, hiring one will cost you money.
Fortunately, you don’t always have to follow that route, especially if you are working with a tight budget.
You can simply download personal training flyer templates free and then use online flyer makers like Canva to design your flyers.
And if you are finding it hard to come up with a great flyer, you can research personal training flyer ideas, which you can use as inspiration to design your brochures.
4. Where to Put Your Personal Trainer Flyers
Your personal trainer flyers will only deliver maximum results if you place them directly in front of your target audience. In this case, you are targeting potential clients for your personal training classes.
Therefore, you need to know where your potential clients hang out, where they live, how and where they shop, as well as their personal interests. Once you’ve gathered this information, it will be easy to know when, where and how to place them. Some of the methods that you can use to distribute your personal training brochures include:
- Giving them out at sporting events, festivals and fairs.
- Placing them on cars.
- Distributing them at industry gatherings and trade shows.
- Handing them out in a busy street.
- Distribution them door to door.
- Inserting them into local newspapers and magazines.
Ensure you have a system in place, which you can use to track the performance of every distribution method. This way, you will know which distribution method was the most effective.
5. Closing Remarks
As much as flyers may appear like an outdated means of advertising or promoting a business, they always have proven results. They are affordable, effective, easy to distribute and highly versatile. So, whether you are announcing a new gym opening, launching new gym services, or raising awareness for an upcoming fitness challenge, flyers will provide a cost-effective means of promoting your services.