As a gym owner, maintaining a strong presence on different social media platforms is vital. It will allow you to connect with a larger audience and boost your brand’s reach and visibility.
Also, multiple gym social media accounts allow you to diversify, meaning you are not solely dependent on one platform. For instance, if one account or page is shut, you can still connect, reach and interact with your audience, using other platforms.
However, running and managing multiple gym social media accounts can be extremely challenging, time-consuming and laborious. Fortunately, there are some strategies that you can utilize to make your work easier and save time. In this article, we will walk you through six effective tips and strategies for managing multiple gym social media accounts.
1. Create a Social Media Content Calendar
Running and managing several gym social media accounts comes down to one thing – organization. And this is where a social media content calendar comes in. Simply put, a social media calendar is a document that outlines and keeps track of the content you will be posting across different social media platforms, for the week, month or year. Creating a social media content calendar comes with numerous benefits such as:
1.1 Reduce Stress
When you are managing multiple social media gym accounts, you have to figure out what to post where. And if you run a tight ship, deciding what to post can be extremely stressful and overwhelming. Fortunately, a social media content calendar will save you from all this stress.
Since you have already planned your social media posts for an entire week or month, you no longer have to stress over what to post where on any specific day. A content calendar will figure that out for you, thus helping to save you time and boost your productivity.
1.2 Helps to Create Balance
Without a social media content calendar, you may sometimes end up posting too much on one social media platform while neglecting the others. And this can be counterproductive since you want to maintain a strong presence across the different social platforms.
But with a content calendar, you will have already outlined all the different types of content that you will post across different platforms. Also, a content calendar will prevent overloading your target audience with a single type of content. Just like food, no one wants to be consuming the same type of content day in day out.
1.3 Maintain Consistency
Having a social media content calendar will also ensure that content is continuously being posted across your various social media channels. And this will help to maintain a high level of engagement across various social media channels while boosting visibility.
1.4 Prepare for Important Dates
Between training clients, managing your gym, creating workout guides for your clients and attending to your routine, it’s easy to get caught up and end up forgetting important holidays or dates – which may be important to your followers.
By creating a content calendar and filling it with all the key holidays and dates, you will never miss any special days.
2. Leverage Social Media Management Software
Copying and pasting the same content across different social media gym accounts will consume too much of your time. Not to mention it’s an extremely tedious process. Fortunately, there’s a solution to this problem. And that solution is none other than social media management software.
Social media management software comes with a wide range of tools and features, designed to simplify posting and managing content on multiple social media accounts. And as someone who is running and managing multiple gym social media accounts, you should consider investing in one. Some of the best social media management tools include:
2.1 Hootsuite
Hootsuite is one of the most popular social media management tools. It’s compatible with more than 20 social media platforms including, Facebook, Instagram, Twitter, and Pinterest, just to name a few.
One of the platform’s best features is the scheduler, which allows you to bulk schedule approximately 350 posts at a go. Thanks to this Hootsuite autopilot feature, you can queue your social media content for days, weeks, or even months.
Hootsuite also comes with a strong analytics tool, which you can use to measure and analyze more than 200 different metrics. With Hootsuite, you are getting an all-in-one social media management tool, which you can use to curate and schedule content and monitor the performance of your posts.
2.2 Buffer
Buffer is a social media management tool designed to streamline your processes and save you time. It supports all the mainstream social media platforms like Facebook, Instagram, Twitter, Pinterest and LinkedIn, among others.
Just like Hootsuite, Buffer also allows you to schedule and automate posting. It also suggests the ideal times to post content on different social media platforms, depending on your analytics.
It also gives you a bird’s-eye view of how all the social media accounts you’ve connected are performing. You will also get an analytics feature, which you can use to measure performance across your different accounts.
2.3 MeetEdgar
MeetEdgar is renowned for its automation and scheduling capabilities. It offers continuous posting. As such, it will automatically curate, repurpose and repost relevant content across your different social media accounts. Simply put, it will do all the heavy lifting for you.
This social media management tool is compatible with Twitter, Instagram, Facebook and LinkedIn. It’s worth mentioning that MeetEdgar is not an analytics tool. But when it comes to automation and scheduling, it’s far above the rest. It will save you a considerable amount of time and effort.
2.4 Sendible
Sendible offers the complete package when it comes to social media management. It comes with more advanced features than most of the other options but at a lower price point.
It provides more integration options than most of the other social media management tools. And like the other tools, Sendible allows you to queue posts for your connected gym social media accounts.
This tool also offers integration with analytics tools such as Google Analytics, making it easy to see how your social media marketing campaigns are performing. It also makes it easy to maximize engagement, since it will identify the best publication times for your content.
3. Utilize Templates for Creating Content
Social media templates can also help to make your work easier and save you time when you are running multiple social media gym accounts.
Templates are simply pre-made layouts, which come with text and graphics. You can then edit it and you will have something to post on different social media channels, within a few minutes.
So, if you happen to run out of ideas on what to post on Facebook, Instagram, Twitter, or LinkedIn or any other social media platform that you may be using, these social media templates will come in handy.
4. Install Chatbots
While you need to maintain a personal touch throughout your various social media pages, having to reply to every message that comes through accounts can be extremely time-consuming. As a result, you may be left with insufficient time to attend to other important aspects of your gym business.
However, you can automate part of the messaging by installing chatbots. Chatbots can handle a wide range of inquiries and answer some of the basic questions. You can then later go through those messages when you have time to handle the complex or advanced issues.
5. Repurpose Your Content
Most of the content that you post on your different gym social media accounts will be new. But, it doesn’t hurt to repurpose or recycle some of your old content, especially if it’s evergreen.
You can also reach out to some of the content creators in your niche and request whether you can share their content on your social media pages. Repurposing your content and re-sharing content from others in your niche will save your time significantly.
6. Hire a Social Media Manager
As your fitness business keeps growing, you may find it extremely hard to keep running your multiple gym social media accounts and attending to your business – even after implementing the strategies we’ve outlined here. If you happen to find yourself in such a situation, you should consider hiring a social media manager.
A professional social media manager will ensure all the scheduled posts go live on time, engage with your audience and monitor the performance of those posts. Simply put, they will make sure you maintain a strong social media presence, at all times.
While you will have to pay for such services, professional social media managers will handle all the aspects of running your different gym social media accounts. And with their expertise, they can help to boost the visibility of your business on social media. And most importantly, they will save you valuable time, which you can invest elsewhere in your gym business.
Hence, if you are finding it increasingly hard to manage your multiple gym social media accounts due to increasing commitments from other areas of your gym business, you should go for a professional social media manager.
7. Wrapping It Up
With your target audience using different social media platforms, you will also need to have a strong presence on the different platforms they are using. However, managing multiple gym social media accounts is not easy. But, with the help of some of the strategies we’ve discussed in this guide, you can make it work.