Can Social Media Templates Help You Grow Your Business Online?

If you are running a business online, no doubt you've asked yourself how best to grow its branding and presence all over the web. The best way to go about this, is to come off as profesionally as you possibly can on all social media platforms. This is where profesionally designed, fully editable social media templates can really help you out.

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1. Social Media Templates as Promo Content

Creating unique and engaging social media posts can be a time-consuming process, especially if you are doing it from scratch every time. The good news is, social media templates can help you with that.

Social media templates are pre-made layouts, containing graphics and text, which you can edit within a few minutes to create new posts. They will help you to come up with visually appealing and unique social media posts, which will make it easier for you to engage your audience.

Social media templates will not only save you time and effort, but they will also help to make your content more appealing and consistent across different social platforms.

Smartphone held up by hand.

1.1 Ways You Can Use Social Media Templates to Boost Your Online Presence

Social media templates are highly versatile. You can use them in different ways to promote and grow your business online. Some of the ways that you can use social media templates as editable and brandable content on social media to promote and grow your business include:

1.1.1 Facebook Cover Photo

As you may expect, your Facebook cover photo is usually the first thing that a visitor will see when they visit your profile. It will provide the visitor an impression of what you can offer as well as what your brand is all about. Therefore, it has the power to make or break your business.

Hence, you need to make sure you come up with a cover photo that will represent your brand well. And, you can easily achieve that using customizable Facebook cover templates.

With these templates, you can easily come up with a professional-looking and stunning Facebook cover photo, which can help to boost engagement, increase brand awareness and take your Facebook business page to the next level.

1.1.2 Pinterest Graphics

Pinterest is one of the most effective platforms when it comes to growing a business online. It can help you to reach a new audience, grow a robust online presence, drive more traffic to your website and increase your conversions for things like purchases or newsletter sign-ups.

But, to succeed with Pinterest, you will need to be consistently creating eye-catching graphics for your Pinterest boards. If your Pinterest boards are bland, no one will bother clicking on them or sharing them. Fortunately, Pinterest graphic templates can help you with that.

Pinterest graphic templates are available in a wide range of editable sizes, shapes and formats. You can then use these templates to come up create Pinterest graphics that stand out and encourage the visitor to click through to your website.

1.1.3 Instagram Stories

With approximately 500 million active monthly users, Instagram stories, provide yet another robust method of growing your business online. Hence, it’s worth investing your resources into this marketing channel. And, Instagram stories templates can help you with that.

With hundreds of editable and brandable templates to choose from, using these social media templates will make it easier to create and promote your content on Instagram. Besides, they will also save you time, which you can dedicate to other core areas of your business.

1.1.4 LinkedIn Posts

If your business has an account on LinkedIn, you can boost your engagement rates on this platform, increase brand awareness and even drive more targeted traffic to your website using social media LinkedIn post templates. These social media templates are brandable and customizable. Therefore, you can use them any time you want to make a post on LinkedIn.

1.1.5 Additional Uses of Social Media Templates

  • Facebook posts
  • Twitter headers
  • Twitter posts
  • LinkedIn headers
  • YouTube thumbnails
  • Twitch banners

2. Instagram Social Media Templates

Pile of Instagram badges.

Instagram templates are pre-made designs, which you can use to share different forms of content on this platform.

2.1 Benefits of Using Instagram Social Media Templates

2.1.1 Save Time

Just like other social media templates, Instagram templates will save you a considerable amount of time. Instagram templates come with provisions or locations, where you can add various elements such as images, videos, infographics, and text, among others. With these social media templates, you simply need to add the type of content that you intend to post on Instagram and share the post.

2.1.2 Maintain Consistency

Maintaining consistency across your Instagram posts can be a challenge, especially if you have different social media managers tending to your Instagram account. And, Instagram templates can help to solve this problem.

You simply need to select a few attractive templates, which you can then use to come up with a cohesive and powerful brand aesthetic. And with this approach, you will ensure your Instagram stories, posts, and other types of content on Instagram consistently aligns with your target audience.

2.1.3 Create Promotions Quickly

Using Instagram social media templates can also help you to create promotions quickly, even if you don’t have design skills. You simply need to search for a template that aligns with the promotion that you want to launch, download it and then customize it. And this process will only take you a few minutes at most. If you were to design a promotion from scratch, it would take you almost an entire day.

2.2 How to Use Social Media Templates on Instagram

There are various ways that you can use social media templates on Instagram to save time, build brand awareness and boost your engagement levels. Here are some examples.

2.2.1 Instagram Posts

You can use Instagram social media templates to post various types of content. For example you may want to share inspiring quotes with your audience. And to do so, you simply need to download Instagram quote templates and then add your logo among other customizations.

Whenever you want to share a quote or any other type of content with your audience on Instagram, you simply need to copy and paste its text onto that template, make a few changes and post it on your Instagram business page.

2.2.2 Instagram Ads

If you have an online store where you sell various products, you will be undoubtedly organizing various sales throughout the year. And, Instagram templates provide the perfect means of promoting your products on Instagram, to reach a wider audience.

There are hundreds of Instagram templates, designed for selling various products. You just need to search for a template that suits your niche, download and then edit it, to align with your brand’s visual elements. And whenever you have a sale, all you have to do is change the image, make a few edits and post it right away.

2.2.3 Instagram Stories

Instagram stories can help to keep your target audience engaged with your brand. And you can easily do so using social media templates for Instagram stories. These templates are ideal for all types of businesses that use Instagram. They are specifically designed to help take your Instagram storytelling a notch higher.

3. Facebook Social Media Templates

Facebook website screenshot.

Your Facebook business page is more like a smaller version of your website. Facebook users will use it to discover your brand and interact with you. Hence, when it comes to sharing content on your Facebook page, you need to ensure that you always put your best foot forward. And by doing so, you will increase your following and engagement levels, thus helping your business to grow online.

And, one of the best ways of sharing content on your Facebook business page is by using social media templates on Facebook. Facebook social media templates are professionally-designed, digital layouts, which you can use to create beautiful Facebook posts and other types of content.

Since they have already been designed, you will only need to make a few adjustments to these Facebook templates, depending on the type of content that you want to post. Hence, they will save you time and effort.

Social media templates for Facebook have been designed by professional graphic designers. Therefore, they are visually appealing and optimized to boost engagement. And as mentioned above, they are easy to edit, meaning you can tailor them to align with your own styles and needs.

3.1 Ways You Can Use Social Media Templates on Facebook

You can use social media templates to post different types of content on Facebook. They include:

3.1.1 Facebook Stories

Whether you are posting a quote, a photo collage, a short video or a meme, you can use social media templates on Facebook to create attention-grabbing stories. There are plenty of Facebook story templates to choose from, all which are editable, brandable and easy to use.

3.1.2 Facebook Ads

If you are planning to launch a Facebook ad for a product you want to sell on this platform, you don’t need to create the ad from scratch. There are ready-made Facebook ad templates, designed specifically for you. These Facebook ad templates will ensure your message received by your target audience, loud and clear.

3.1.3 Facebook General Posts

Every Facebook post that you make is someone’s first impression with your brand as well as the product or services that you offer. Therefore, you need to make a post that will provide a lasting impression in that person’s mind. And what better way to achieve that than to use professionally-designed social media templates for Facebook.

With these Facebook post templates, all you have to do is add the content you intend to share with your audience on the template and hit the post button. Hence, you will be able to come up with effective and better Facebook posts, within a fraction of the time it would take you, to create one from scratch.

3.1.4 Facebook Event Covers

If you have an upcoming event that you want to promote on Facebook, you can do so using Facebook social media templates. Facebook social media templates come with all the features that you will need to create a Facebook event cover.

And since they are editable, you can customize the cover by adding the relevant details of your event such as the location, date, and time. Besides saving you time and effort, this Facebook social media template will also give your cover a professional touch, thus helping to boost the credibility of your event.

4. Social Media PSD Templates

Photoshop logo on laptop.

Social media PSD templates are graphics that have been created using Adobe Photoshop. To work with these files, you will need to install Adobe Photoshop on your computer. Once you’ve installed this software, you can then open the files and start working on them from there.

Social media PSD templates come with all the elements that you will need, including fonts and images, among others. However, you can change these elements or even add your own logo, to align with your company’s branding.

Once you’ve finished editing or customizing your social media PSD templates, you should then save them. Make sure you save the templates in a Photoshop format, so that you can reopen and edit them any time you want. From there, you should then export the design you’ve created as a JPG or any of your preferred formats, depending on how or where you intend to use them.

4.1 Advantages of Social Media PSD Templates

4.1.1 Easy to Make Small Edits

One of the main advantages of social media PSD templates is that you can easily make small, basic edits – which would otherwise be difficult. For instance, brightness adjustment, red-eye removal, skin tone adjustments, teeth whitening, removing blurry sections and background adjustments are just a few clicks away when you are working with social media PSD templates.

4.1.2 A Wide Range of Export Formats

Once you’ve finished working on your social media PSD templates, Photoshop gives you plenty of file formats that you can use to export your designs. Some of the available formats include JPEG, PNG, GIF, PDF, EPS, TIFF, and EPS, just to name a few. How you choose to export your designs will depend on how you intend to use them afterwards.

4.2 Disadvantages of Social Media PSD Templates

4.2.1 Not Ideal for Beginners

Working with social media PSD templates requires extensive graphic design skills. So, if you choose this file format, you will either need to have advanced Adobe Photoshop skills, hire a skilled graphic designer to do the work for you or have someone in your business who is skilled in Adobe Photoshop.

Hence, if you don’t have Adobe Photoshop skills, you don’t have the funds to hire a skilled graphics designer or there’s no one in your organization who is skilled in Adobe Photoshop, then you should consider other options like Canva social media templates.

4.2.2 Huge Memory Consumption

As mentioned above, working with social media PSD templates will require you to use Photoshop. And, Adobe Photoshop is known for huge consumption of computer resources. While most of the newer computers may not have a problem running Photoshop, the majority of the older ones will suffer. Therefore, if you opt to work with social media PSD templates, you should first make sure your computer is adequately equipped to handle this software.

4.2.3 You Will Need to Purchase a Photoshop License

Working with social media PSD templates will require you to purchase a paid Photoshop license. So, if you are on a tight budget, purchasing this software may be out of your reach. Consequently, you won’t be able to work on your social media PSD templates.

5. Social Media Canva Templates

Canva opened on laptop.

As their name suggests, social media Canva templates are graphics that have been created using Canva. So, if you happen to purchase these templates, you will get a link from the templates’ creator, which will take you directly to Canva.

From there, you will have access to the templates you’ve purchased, and you can begin making the design modifications that you want, using Canva’s online tools. For example, you can add text to those social media Canva templates, change the background, change the color scheme, adjust the brightness or contrast, add your logo, or change their intensity.

Once you’ve finished making the design modifications that you want and you are satisfied with the results, you can then download your designs in your preferred format. Some of the available formats include JPG, PNG, PDF Standard, PDF Print, SVG or GIF.

5.1 Advantages of Canva Social Media Templates

5.1.1 You Don’t Need Design Skills

Canva is one of the most user-friendly graphics design platforms. Hence, you don’t need to be a skilled graphics designer to work with Canva social media templates. Besides, all the tools that you will need to work on your social media templates are readily available on the platform. So, if you don’t have a graphics design background, Canva social media templates will be the best option for you.

5.1.2 It’s Cloud Based

Unlike Adobe Photoshop, Canva is entirely cloud-based. Hence, you will not need to install anything on your computer. As long as you have a computer connected to the internet, you can access and Canva social media templates anytime, anywhere. Also, this means that working with Canva social media templates won’t slow down your computer.

5.1.3 Affordable for Most People

With Canva social media templates, you don’t need to purchase any license. The platform’s free version comes with almost everything that you will need to work with your social media templates.

5.1.4 Endless Possibilities

Your options are almost endless when you are working with Canva social media templates. First, you have a vast array of backgrounds, color palettes, fonts, stickers, images and other assets, which you can apply to your Canva social media templates to get the best results. And the good news is, you don’t have to be a professional graphic designer to use these assets.

Second, you can download your designs in a wide range of formats, ranging from GIFs, PDFs, JPEGs, and PNGs, just to name a few. And third, you can easily adjust and resize your designs to suit various social media platforms. Whether you want to use your Canva social media templates on Facebook, Instagram, Twitter, or Pinterest, you can easily customize them accordingly.

5.2 Drawbacks of Canva Social Media Templates

5.2.1 No Local Storage

As mentioned earlier, you can only work on Canva social media templates directly from the platform. Hence, you cannot download them on your PC and edit them later when you are offline. Therefore, if you don’t have internet access or the platform is down for any reason, you cannot make any changes to your designs.

6. Summary

Posting on social media platforms regularly, is a vital part of your overall digital marketing strategy. And, it doesn’t have to be an overwhelming or time-consuming task, thanks to social media templates.

Social media templates will save you a considerable amount of time. You simply need to make a few edits using Photoshop or Canva and then post it on various social media channels. With social media templates, you have all the tools you need to put up a post together quickly and keep your social media users engaged.

Also, social media templates will come in handy, especially during those days when you can’t find something relevant or valuable to post. You simply need to grab one of your social media templates and update the information. And, you have a ready post for the day, within a few minutes.

Simply put, social media templates will save you valuable time, which you can use to focus on core areas of your business. Also they will help you to maintain a consistent and vibrant presence across various social media platforms, help to boost your engagement, and bring in more leads. And as a result, your business will grow.

Jay Bats

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