Your personal trainer bio is one of the most visited pages on your personal training website and your social media accounts, such as Instagram. It helps potential clients to learn more about you as well as the personal training services you offer. Simply put, your personal training bio does all the heavy lifting for your entire brand.
Hence, if your personal trainer bio is poorly crafted, you will struggle to attract clients to your personal training business. And your personal training business will struggle. Therefore, it should be well crafted.
So, how do you write a personal trainer bio that attracts clients? Well, this article has all the information you need. In this article, we share actionable and practical tips on how to write a personal trainer bio that attracts clients. With that said, let’s get to it.
1. What to Include In Your Personal Training Bio
Fitness instructor bios vary from one person to the other. For instance, some personal trainers opt to focus on every detail while others decide to keep it brief.
Both approaches can work. It all depends on how your fitness website will look and feel once you’ve added the bio. Regardless of the approach that you decide to use, you should ensure it has the following details:
1.1 Personal Training Credentials
Whenever a visitor lands on your bio, they will first check whether you have the relevant personal training qualifications and experience.
After all, they need to be sure whether you have the expertise needed to guide them through their fitness journey.
So, regardless of whether you have been a personal trainer for two years or ten years, make sure you feature that information. Also, you should ensure you include your personal training certifications.
Including your experience and certifications on your personal training bio gives people the impression that you are best at what you do.
1.2 Area of Specialization
The personal training field is vast. For instance, you may be a yoga tutor, bodybuilding coach, Pilates instructor, or group trainer.
You can also decide to focus on different groups like youths, senior citizens, athletes recovering from injuries, or women, just to name a few.
Therefore, if you want your personal training bio to attract the right clients, you need to indicate your target audience on your bio.
2. How to Write a Personal Training Bio That Converts Prospects to Clients
Your personal training bio should be persuasive enough to help convert prospects into customers.
So, how do you craft one to ensure it achieves this goal? Well, here are some tips on how to write a personal trainer bio that will make potential clients want to hire you:
2.1 Keep It Focused On Your Target Audience
When writing your personal trainer bio, you may be tempted to make it all about you and your accomplishments, passions, or skills. But, you should avoid this approach at all costs.
As much as you need to provide some personal details about your background, everything else on your personal trainer bio should focus on your target client.
It should clearly demonstrate that you understand the challenges your target client is facing in an attempt to adopt an effective and safe fitness plan. Also, it should show passion and empathy.
If your personal trainer bio doesn’t show the value that you will bring to your target client, there is a high chance they will look elsewhere.
2.2 Give It a Personal Touch
When creating your personal training bio, you need to give it a personal touch. Saying how qualified or successful you are may not be enough to land you clients. Furthermore, if your bio lacks a personal touch, it may feel unwelcoming or cold.
Furthermore, hiring a personal trainer is more of an intimate process. When a client hires you, you will be their support system matters fitness.
Therefore, the client will want to work with someone personable and friendly. Hence, the importance of injecting some aspect of personality into your personal trainer’s bio.
So, how do you give your fitness bio a personal touch? Well, you can go for something as simple as sharing your fitness journey.
Sharing your personal experience will humanize your brand. If your target clients see that you’ve overcome something similar to what they are facing, they will warm to you as a person. And the chances of signing up for your personal training services are high.
2.3 Keep It Lean
Your fitness coach bio should be as simple as possible. And this should apply to both its look and the language you use.
The details on the bio should be neatly arranged and organized without including too much information.
Simply put, you should communicate in an orderly and concise manner. Therefore, everything else that doesn’t add value to your personal training bio shouldn’t be there.
Also, you should make your bio easy to read. So, avoid long, chunky paragraphs. Instead, two to three sentences per paragraph should do it. You can even use bullet points or introduce several sub-headers to enhance the bio’s readability.
And as for the language that you use, make sure it’s not too complex for your target client.
Using complex words or jargon will do nothing to help your cause. In fact, it may even push some potential clients away. Instead, use simple and clear language, which anyone can understand.
2.4 Write In the First Person
As noted earlier, your personal training bio should make a great personal connection. And one easy way of achieving this is by writing in the first person.
Writing in the first person will make your fitness biography more relatable and human, compared to doing so in the third person.
When you address your audience as “you” as opposed to “my clients,” you will add a personal touch to your fitness bio.
2.5 Maintain Authenticity
There’s a high chance that you will check out several personal training biography examples. And there’s nothing wrong with this.
However, you should only use those personal trainer bios examples for inspiration. So, don’t try to copy those examples.
Instead, you should keep your personal training biography authentic. Letting your personality shine through your personal trainer bio will help to keep your brand relatable and likable.
And as you may probably know, most customers tend to buy products or services from brands they like.
2.6 Include a Unique Selling Proposition
There are thousands of other personal trainers out there with similar credentials and experience levels as you. Therefore, you will need to include a unique selling proposition in your personal trainer bio.
You will need to tell potential clients what it is that sets you apart from the competition. Also, you need to show potential clients why they should hire you instead of the next personal trainer.
2.7 Include a Photo
Your personal trainer bio should also feature a photo. Regardless of how well-written it is, it may fail to capture attention and make the right first impression, if it’s not accompanied by a photo.
Therefore, remember to add a photo. But, this doesn’t mean you add any photo that you come across. Instead, it should be a relevant and recent photo.
Also, the photo you include in your personal training bio should be professional. Adding a poorly lit photo may make your fitness brand appear unprofessional. And as a result, you will lose out on clients.
2.8 Add a Call to Action (CTA)
The best personal training bios have a call to action button. And yours should also have one.
A call to action button will guide your visitors on the next step once they land on your fitness website.
After reading your bio, someone may want to join your personal training sessions right away. And this is where a call to action button will come in.
For instance, it can direct the visitor to call and set up an appointment, fill out a form, or submit their email.
Having a direct and clear call to action on your personal trainer’s bio will guide prospective clients on what exactly they need to do to start their personal training sessions.
2.9 Proofread Your Bio
Once you’ve finished creating your personal training bio, you may be tempted to go ahead and publish it right away. And that’s understandable.
But you should avoid doing that. After you’ve created your first draft, you should let it sit a while and then get back to it after a couple of hours.
When you take a break, you will come back with a fresh mind. And it will be easy to spot any errors that your personal training bio may have.
Ideally, you should proofread your bio at least three times to make sure it doesn’t have grammatical or spelling errors.
It will also be advisable to share your fitness coach bio with friends or with fellow personal trainers to get their feedback.
3. Closing Remarks
Writing a personal training bio can feel intimidating for some people. But as you can see, writing one is not as hard as some people think it is. We hope that the tips we’ve shared above will help you to come up with a personal trainer bio, which will help you to land new clients for your personal training classes.