Scale Multi-Channel Retail Without the Chaos: E-commerce Fulfillment Explained
Multi-channel retailing is selling via your own website and also on other channels like e-commerce marketplaces, Facebook, Twitter, etc., and maybe physical shops, etc. It has the capability to open sales to a larger consumer group, but at the same time there are many issues that arise when you're trying to control stock, route orders, ship orders, and handle returns. When not integrated beforehand, operations can get confusing really quickly.
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