In an ideal situation, you would publish your fitness blog posts and traffic would simply come your way. After all, you’ve created high-quality content, perhaps using attention grabbing designs, and made the necessary optimizations. Unfortunately, we don’t live in an ideal world.
Regardless of how excellent your fitness blog posts are or how well optimized they are for search engines, they may still end up going unnoticed. After all, there are hundreds of other bloggers posting and sharing similar blog posts as you.
Hence, for your fitness blog posts to generate a sizeable reach and bring adequate traffic to your blog, you need to go an extra step and promote them manually.
Fortunately, there are several available methods, which you can use to promote your fitness blog posts, reach a wider audience and generate massive traffic. In this guide, we will walk you through eight different ways of promoting your fitness blog posts for a wider reach.
1. Popular Social Media Platforms
Social media platforms provide one of the best sources of traffic for your fitness blog posts. So, whenever you put out a fitness blog post, you should ensure you promote it across all the popular social media channels.
Some of the best social media platforms that can help to drive sizeable traffic to your fitness blog posts include Twitter, Facebook, and Instagram. You should also post your fitness blog posts on LinkedIn.
The most popular means of promoting blog posts on social media is simply creating a post on these platforms and including a link that leads to the blog post. The social media post should also include an interesting description, which will entice social media users to click on it.
Also, remember to incorporate visual elements into your social media posts like images and videos. Videos and images will help to attract more visitors and more shares, which means more traffic. If you want these kinds of multimedia to be editable, then you will need to find some good social media templates, that you can customize to have your brand.
You should also include relevant hashtags. Incorporating hashtags will also your social media posts to reach a wider audience.
2. Pinterest
For most people, Pinterest is simply a platform for women to share the latest DIY projects or latest recipes. But, this is not the case. Pinterest remains one of the best platforms for driving traffic to a website or blog.
According to this report, a single pin on Pinterest can generate up to two page visits and around six page views. Also, pins tend to have a longer shelf life. On average, a pin will remain active for around one week. A tweet, on the other hand, has a shelf life of around 18 minutes while a Facebook post will only last for around five hours.
In short, a pin will continue driving traffic to your fitness blog posts for the unforeseeable future. To this end, Pinterest should be a central part of your blog promotional strategies.
So, how can you use Pinterest to drive traffic to your fitness blog posts? Here are some tips to guide you.
2.1 Open a Pinterest Business Account
To maximize Pinterest’s impact, you should make sure you open a Pinterest business account. Opening a business account on this platform is free. And once you sign up for a Pinterest business account, you will have immediate access to the platform’s analytics, which will help you to check how your pins are performing.
Also, a Pinterest business account will allow you to apply for Rich Pins. As their name suggests, Rich Pins will allow you to include more information about your posts, compared to standard pins. There are five different types of Rich Pins. These are Article, Movie, Product, Recipe, and App. In this case, you will be using the article, Rich Pin.
2.2 Optimize Your Copy Description
Pinterest pins come with a provision for a description, where you can provide details about your pin. In this section, you will include your blog title as well as some description of your fitness blog posts.
But, for your pins to deliver high engagement levels, you will need to go a step further and optimize your description. Your description should make it easy for users on this platform to find your pin.
Also, it needs to be detailed, meaning it should explain what your pin is all about. It should also be interesting, to entice to click on it. And most importantly, it should have a call to action. The call to action can be something as simple as a “visit” button. This button will then lead pinners straight to your website. Also, remember to include the right keywords in your descriptions.
3. Social Media Groups
Social media groups like Facebook groups provide yet another avenue for promoting your fitness blog posts. But, you should approach this method with maximum caution. If you are simply sharing your links in different groups, your posts will appear spammy. And, it’s highly likely you will get banned from these groups.
Instead, you should try to provide as much value as possible and engage with the group members. And you can do this by answering questions posed by the members as well as sharing informative and valuable resources.
Once in a while, you can then share a link to your fitness blog posts, solving a problem or answering a member’s question. But, always make sure you do it as a comment reply as opposed to a standalone post.
You also have the option of creating your own Facebook group. After creating your group, you can then send a link to your email subscribers. Once it’s fully set up, you then need to start sharing informative and valuable content, to encourage members to participate actively.
4. Email Marketing
While it may appear like an old method, promoting your fitness blog posts through email marketing can also help you to reach a wider audience and generate more traffic.
According to Quick Sprout, your email list subscribers are four times more likely to share your blog posts via their social media channels, compared to visitors coming from other sources.
Also, the average click-through rate (CTR) of email clicks is considerably higher, compared to the CTR of social media posts. With email marketing, you will get a higher return on your investment than other blog promotion strategies.
So, how do you promote your fitness blog posts using email marketing? Well, you simply need to come up with a weekly round-up of your best fitness blog posts and then send this list to your email subscribers.
Doing so will ensure that you are consistently driving traffic to your fitness blog. Also, you will be using the same newsletter to nurture leads you may have gathered from other sources and build their trust.
5. Slideshare
Slideshare is mainly used for raising brand awareness and promoting presentations. But, you can also use it to drive more traffic to your fitness blog posts. To use Slideshare, you will first need to convert your blog post into an infographic or Slideshow presentation.
Once you’ve converted your blog post into a Slideshow, you will then need to upload it on this platform, share it on your socials and embed it into your fitness blog posts.
Using Slideshare requires a considerable investment in time and effort. So, it would be advisable to reserve it for your most value-filled and best-performing blog posts. But if you do it the right way, it will help your fitness blog posts to reach a bigger audience and drive more traffic to your blog.
6. Quora
Quora has been around for more than 10 years. People from all industries and all parts of the globe can use this platform to ask questions or provide answers. And this begs the question, considering that Quora is mainly a question and answer website, how can you use it to drive traffic to your fitness blog?
The approach is simple. You need to provide the best possible answers to some of the questions posted on the platform. Of course, you will mainly be providing answers to fitness-related questions.
And if it makes sense or adds value to the user, you can then include a link to your fitness blog posts. But, you should mainly be focused on providing well-thought-out and informative answers.
Simply providing answers as a means of linking to your blog posts may cause you to be banned on this platform. So, ensure the answers you provide deliver real value. And by providing value, you will end up with a consistent flow of high-quality traffic coming to your site.
7. Forums
You can also promote your fitness blog posts on industry forums. But just like social media groups, you shouldn’t use industry forums solely for promoting your fitness posts. Any attempt to do that will get you banned from these forums.
Instead, you first need to establish yourself as a valuable source of information and a helpful member of the community. And to do this, you first need to identify questions posted on the forums, which you can answer as well relevant conversations you can join.
After building relationships, you can now start sharing your blog post occasionally. But, only share your blog posts where it’s fully relevant. With time, your profile and standing in these communities will grow and they will become a great source of traffic for your fitness blog posts.
8. Paid Promotion
All the above blog promotion strategies we’ve outlined above are mainly free. However, you also have the option of promoting your fitness blog posts through paid channels. If you are willing to spend a few more of your marketing dollars, paid promotions can go a long way in boosting your blog’s reach. Some of the paid methods that you can use to promote your fitness blog posts include:
- Google ads
- Facebook ads
- Twitter ads
- LinkedIn ads
- Outbrain
- Social media influencers
9. Wrapping It Up
As a fitness blogger, producing high-quality content is simply half the journey. You will also need to invest your time, effort and money in promoting your fitness blog posts manually. But as you can see, you have a wide range of channels that you can use to promote your blog posts. And by doing it consistently you will be able to reach a wider audience and your blog’s traffic will increase considerably.