Most people today rely on search engines like Google to look for products and services. Therefore, if you are a yoga teacher, yoga studio owner or you sell yoga-related accessories, it will be highly advisable to have a yoga website.
While you can promote your yoga business on social media platforms, a yoga website will help to give your business greater reach and visibility. Furthermore, you can use the same website to communicate class times to your yoga clients.
However, if you don’t have a web design background, creating or designing a yoga website may feel like a daunting task. But it doesn’t have to be. With some research and proper guidance, creating a yoga studio website can be a fairly easy task.
In this article, we will take a closer look at why every yoga instructor or yoga teacher should have a website. We will also walk you through the steps to building a great yoga website. Also, we will discuss the key elements that every yoga website should have. With that said, let’s get to it.
1. Why You Need a Yoga Website
As noted above, more people are increasingly using Google to find businesses and service providers in their neighborhoods.
Therefore, having a website is no longer a competitive advantage, rather a necessity for all yoga tutors and instructors. Here are some reasons why yoga instructors need a website:
1.1 Build Trust and Credibility
Whether you have been a yoga instructor for several years or you are just starting out, having a yoga website can help boost your brand considerably. A yoga studio website will help to build trust with both existing and potential clients.
With a website, you will have a platform where clients can get to know more about who you are as well as your products and services.
By using your yoga blog to share your personal stories and fitness journey, you will be giving current and future clients an opportunity to know more about you in a different way.
Even if most of your yoga clients have been through word-of-mouth referrals, it’s highly likely they looked you up online prior to reaching out. And with a yoga website, you appear more trustworthy and credible compared to a yoga tutor without one.
1.2 Own Your Online Business
Most yoga instructors only focus on social media platforms when it comes to establishing an online presence. However, over-reliance on social media platforms can sometimes prove detrimental to your yoga business.
If you have been around long enough, you may have noticed that social media platforms suffer outages occasionally. And if the only means of interacting with your followers is through such platforms, your business will be highly inconvenienced if the social media platforms that you use suffer an outage.
Furthermore, social media platforms have some limitations on the type of content that you post.
But with a yoga website, you will rarely experience such problems. With your own website, you have full control of your online business. Even if the social media platforms that you use suffer outages, you will still have a means of interacting, communicating and keeping in touch with your audience. Therefore, your yoga business will not be affected.
While there’s nothing wrong with using social media channels to market or promote your business, you should always remember your yoga studio website is your home. It should form the foundation of your entire online presence.
1.3 Get Discovered More
Having a yoga website will make it easier, convenient and faster for your target clients to find you.
For instance, you may open a yoga studio in Dallas, Texas, serving a certain area. And a yoga enthusiast in that area may be looking for a yoga studio.
And in such a situation, there’s a high chance they will use Google to search for yoga studios in Dallas, Texas.
If you already have a properly optimized yoga website for your yoga studio, it’s highly likely your website will be among the search results.
And if the potential client loves what they see, your studio will make the shortlist. On the other hand, if you don’t have a yoga studio website, then you will be losing such potential clients and more.
2. Steps to Building a Yoga Website
A yoga website will go a long in helping to grow your yoga business. So, how do you create one? Here are the steps to follow when building a yoga website:
2.1 Select a Domain
The domain you choose should match your yoga business name. However, such a domain may be unavailable. In such a situation, you should choose the closest one to your business name.
For instance, your business name may be Texas Yoga. If you were to choose a domain name, then texasyoga.com may be the ideal choice. But if texasyoga.com is already taken (which it is), you can go with a similar option like texas-yoga.com, texasyoga4all.com, or something along those lines.
If you are just setting up your yoga business, then you can simply change your business name based on the available domains.
2.2 Decide on a Platform for Your Yoga Website
After choosing a domain for your yoga website, you will then need to decide the yoga website builder to use. WordPress and Squarespace are among the best yoga website builders to use.
Squarespace will be the ideal choice for anyone who is not tech-savvy. It has an intuitive drag and drop website builder, which you can use to create your yoga website.
Squarespace also has hundreds of yoga websites templates, which you can edit and customize your yoga website, depending on your preferences.
If you are a fast learner and you have some basic design skills, then you should opt for WordPress. While it may have a small learning curve, WordPress offers more flexibility in terms of customization.
You may sometimes come across some platforms out there that claim to offer free websites.
However, you should stay away from such websites as much as possible. As much as they may be free, they will fill your websites with ads, making it hard to display your content to your audience.
2.3 Choose the Right Colors
On the other hand, if you are starting out, then you will have to choose a color scheme. Keep the color scheme as simple as possible. A maximum of four to five colors will be ideal. If you check the best yoga studio websites, you will notice they have used colors sparingly. And you should use the same approach.
Keeping the color scheme simple will give your yoga studio website a professional, clean and cohesive look and feel.
2.4 Build Your Website
At this point, you have already selected your domain, settled on a building platform and chosen the color scheme. Building your yoga website is what’s remaining.
When building the website, you should ensure you add all the pages. Some of the essential pages that should be on your yoga website include; Home, About, Services, Blog, and Contact.
Also, remember to add a few photos. Preferably, they should be your own photos, studio photos or students’ photos. If you don’t have such photos now, you can download others from stock websites.
3. Yoga Website Design Checklist
By now, you’ve already created a website and it’s ready for launch. But, before you publish it, there are few things you need to check out to ensure it succeeds. Here are some key elements that your yoga website should have.
3.1 Complete and Correct contact Information
Whenever a potential client comes across your yoga website, they may want to contact you to discuss your services further.
And if the contact information on your website is missing or incorrect, then you will have lost a potential client. So, ensure the contact information is accurate and complete.
Also, you should provide several means for potential clients to get in touch with you. Your contact page should have a phone number, email address, and social media pages.
3.2 Lead Forms
Your yoga website should be central to your lead generation campaigns. To this end, you need to have lead forms on your site, which you can use to collect contact information.
Also, ensure you include a call-to-action featuring an attractive offer. Such an offer may motivate potential students to sign up for your classes.
3.3 Responsive Design
Most local searches occur via smartphones. So, your yoga website will need to be mobile-friendly.
Before you launch, check all the pages to ensure they are properly optimized to respond to different screen sizes.
4. Wrapping It Up
Whether you are starting out as a yoga instructor or you have been offering classes for a while, it’s important to have a yoga website. A well-designed and properly optimized yoga website will expand your reach, boost your credibility in the industry and help with lead generation. When combined with your social media marketing campaigns, your yoga website will lend your yoga brand a strong online presence, which will come in handy – especially in today’s digital world.