At ContentBASE we are always looking for inspiration for social media templates and designs. We always use the best trending social media colors (and combinations) ourselves, when we design templates for you. So we figured we'd share our secret sauce with you. We are always researching and analysing social media posts on social media platforms, all year long, because we always need to stay in the loop. We know color combos!
We do this because the world of online marketing is changing very quickly, and whatever was relevant a few months ago may be completely forgotten today. As you can imagine, this can apply to anything, from advertisements to the colors that you use on your website or the emails you send out.
No matter if you are a designer, a business owner or just interested in online marketing, you need to know which colors are relevant right now, and how to use them so that they will benefit your online business or marketing campaign.
Here are 6 top trending social media colors we currently like:
1. Coral
The color actually comes from the coral reefs and it is very popular in the fashion industry. Even more, this day and age it serves as a reminder of the coral reefs that are slowly disappearing around the world. A color that is not as bright as red and not as soft as pink, it can easily give the impression of calm and peace, not to mention that it looks good combined with many other colors.
2. Vivid Colors
Today, you really need something that will get the viewer’s attention, and you can easily obtain this by using vivid colors in your web design. Bright blue, purple or electric yellow… all these can easily put your website in the spotlights. Many big brands follow this trend. And let's be honest, vivid colors are a pretty obvious way of helping your brand, promotions, and advertisements stand out.
3. Pink
Lovely color, isn’t it? Pink is one of the most popular colors today, when it comes to marketing campaigns and everything else related to your brand. Since women’s rights, feminism, LGBTQ and human rights have become very popular issues in recent years, is it any wonder that so many people love to see pink online? It's no longer just for little girls: it is fresh, it makes you feel happy and it draws attention when it gets in your field of view.
4. Lime Green
When you see lime green you think about something happy, like a vacation in the great outdoors and the feelings of freedom and high energy that you get from being one with nature. That is why it is a must to use it in your online marketing campaign: it can turn any advertisement from a plain, boring one into a catchy, attractive work of art. Of course, you have to make sure you use it wisely, as too much lime green can also become an eye strain, especially when used with certain other colors that clash.
5. Earth Tones
More and more people want to go back to the basics, so they can go back to their roots and feel one with nature and the Earth. This is why earth tones are extremely popular in recent years. They are simple, yet sophisticated. They give you a laidback vibe to any marketing campaign. Use earth tones wisely, and you can give any kind of advertisement an interesting look.
6. Gold
Gold makes you feel good almost instantly, doesn’t it? Apart from the fact that it draws your attention to wherever it shines, it can also give you a pleasant sensation of wealth, luxury and abundance. Add a few lines of gold here and there and there you have it: a fancy, classy advertisement, that is sure to not be just another face in the crowd. Gold can sometimes successfully replace another color in an existing design, making it an extremely versatile color.
7. Conclusion
Are these the only colors you should use this day and age? Definitely not. However, try to blend them in with your online strategy to make posts a bit more trendy. You are sure to have success with at least one of them!