When it comes to marketing your personal training business and jumpstarting that career, you need to maintain a strong presence across different marketing channels and platforms, such as Instagram and others. And, keeping track of everything can prove to be a time-consuming and overwhelming process.
Fortunately, there are plenty of digital marketing tools at your disposal. These marketing tools can help to streamline your marketing campaigns, save you time, and boost the success of your personal training marketing efforts.
But, with hundreds of personal training marketing tools out there, choosing the right one for your needs is not easy. To make your work easier, we’ve compiled a list of the top 7 best marketing tools, which can help to save you time and effort in marketing and deliver better results.
1. Google Analytics
Google Analytics is one of the best personal trainer marketing tools. With this tool, you can easily monitor and analyze the performance of your website. Also, you can use Google Analytics, to understand your website visitors’ behavior. Some of the valuable data points that this tool can help to collect include:
The number of visitors coming to your personal training website in a day, week, month, or just any other time frame that you may choose
- The keywords that people are keying in on Google to find your fitness website
- Sources of traffic to your site, be it organic search, direct, social media channels or other websites
- The interests and demographics of your visitors
- The duration that each visitor spends on your fitness website as well as the pages they frequently visit
You can then use the valuable insights that you’ve gathered via Google Analytics to optimize your website, increase traffic and enhance the performance of your online marketing campaigns.
For instance, you may notice that the majority of online users are finding your website via a certain keyword. And, you only have a few blog posts covering this keyword. With this data, you can then put out several optimized blog posts, featuring this particular keyword. And, your traffic will skyrocket and your engagement levels will increase.
You may also notice that you are getting the majority of your traffic from Instagram while you may be spending most of your resources on Twitter. With these insights, it’s clear that you should be concentrating your marketing resources on Instagram since it’s delivering a higher ROI.
2. Mailchimp
Email marketing delivers one of the highest ROIs. Studies show that for every $1 you spend on email marketing, you will get a return on investment (ROI) of approximately $36. Therefore, regardless of the size of your fitness business, email marketing should be part of your personal trainers marketing strategies.
But, to succeed with email marketing, you will need a platform that can enable you to capture personal training email addresses, manage your personal trainer email lists, and send out scheduled emails to your subscribers. Also, you will need a tool that can help you to analyze the engagement levels of your personal training emails.
And this is where Mailchimp comes in. It’s available as a free version or paid version, depending on your needs. If you are just starting out with email marketing, you can simply use the free version.
The free version will allow you to continue using Mailchimp until your email list grows to 2,000 subscribers. Some of the features that come with this email marketing tool include:
- Email templates
- Landing page builders
- Predictive insights
- Segmentation and personalization
- Form builders
Mailchimp will also automate all your emails. And by doing so, it will considerably save you a considerable amount of time, so you can concentrate on running your personal training business. Also, it will track the performance of your email marketing efforts, to ensure you spend your marketing dollars wisely.
3. Hootsuite
Every fitness business needs a strong presence on social media. Without being active on social media, you will struggle to compete with other personal trainers in the marketplace.
But as you may have probably noticed, maintaining a strong social media presence can be extremely time-consuming. Fortunately, you have a couple of personal trainers marketing tools, which can help you with social media management. And Hootsuite is currently one of the best.
Hootsuite features a centralized management platform, where you can monitor all your social media channels. Thanks to this feature, you don’t have to keep hopping from one platform to the other, checking how your posts are doing.
Also, this personal trainer marketing tool will allow you to schedule your social media posts in advance. By doing so, you will have all your content ready for several weeks or months.
And just like other personal training tools, Hootsuite also comes with monitoring and reporting tools. These tools will show you which campaigns are delivering the best results.
Furthermore, you can use this tool to keep track of your brand’s mentions across different platforms and manage responses, making it easier to engage with your audience. And you will accomplish all these tasks via a single dashboard.
So, if you have been struggling to manage your social media marketing, then Hootsuite is just what you need. It will make social media management a breeze, free up time for you and help you to grow your social media presence.
4. Canva
Whether you are creating a blog post or a social media post, you will need high-quality, clean and crisp images, to accompany your content. These images will help your content to get noticed more and boost its engagement.
Unfortunately, creating high-quality imagery for your posts can feel like a daunting task for you, especially if you don’t have a graphics design background. At the same time, hiring a professional graphic designer may be out of your reach also, especially if your personal training business is still trying to take off.
The good news, there’s a highly effective, affordable, and user-friendly tool, which can help to solve these issues. And this tool is none other than Canva. With Canva, you can easily design top-quality social media posts, marketing posts, infographics, business cards, white pages and e-books, just to name a few.
With Canva, you don’t need any graphic design expertise. It has a drag-and-drop feature, which you can use to come up with stunning visual designs, within a few minutes. And, unless you want premium designs, you can simply stick with the free version, which is equally great.
5. KWFinder
Search engine optimization or SEO is an integral part of personal training advertising and marketing. It can help to boost your brand’s online visibility, build awareness, generate personal training leads, attract new clients and enhance your brand’s reputation.
But, for SEO to deliver these results, you need to do it right. To this end, you need to ensure that your website is properly optimized. Second, you should ensure that the content you produce should have relevant keywords. Including relevant keywords in your blog posts will increase their chances of ranking on search engines for relevant results.
However, to find these relevant keywords, you will need the right tools. And one of the tools that you can use to identify the relevant keywords for your personal training blog posts is KWFinder.
With this tool, you simply need to type in a seed keyword. And from there, KWFinder will generate hundreds of suggestions, showing related keywords. It will also show you search volume data, ranking difficulty score as well as trends for each keyword or phrase.
6. Yoast
While you may have managed to come up with hundreds of relevant keywords, they will do nothing to enhance the performance of blog posts, if your content is not properly optimized. And this is where Yoast comes in.
Yoast is currently one of the best personal training tools when it comes to optimizing content for SEO. This tool will tell you where to position your keywords as well as how you can enhance the readability of your blog posts.
It will also point out areas where you are doing things wrong. And by incorporating these insights into your content, your blog posts will deliver better results, leading to more traffic coming to your website.
7. HubSpot
If you have several personal training online marketing campaigns running across different platforms, managing them all can prove to be a serious challenge. Furthermore, you also need to monitor each campaign, to determine what’s working and what’s not working, to know where you can make some changes – and this end up consuming the majority of your time.
HubSpot is specifically designed for this type of work. This all-in-one marketing platform will enable you to run all your personal trainers' marketing campaigns from a single dashboard. Therefore, managing them will be easy.
Furthermore, it also comes with tools, which can help you to optimize your personal training advertising campaigns, leading to more traffic, a better conversion rate as well as a higher ROI.
HubSpot comes with ready, optimized templates, which you can use when creating your landing pages. Another great feature of this marketing tool for personal trainers is the live chat, which you can use to engage with your audience and convert more personal training leads into customers. Some of the other features that come with this tool include:
- Marketing automation
- Content automation
- Social media management
- Optimized landing pages
- Analytics reports
- Ticketing system
- Lead management
HubSpot is available as a trial version and full version. While the trial version may not be as comprehensive as the full version, it comes with a wide range of handy features, which can help you to run and manage your personal trainer marketing campaigns easily and effectively.
8. Messente
Messente is a versatile SMS marketing platform that can empower personal trainers to reach their clients directly and effectively on their phones. It offers a user-friendly interface, making it easy to create and send personalized messages, schedule campaigns, and track results.
Here are some ways personal trainers can leverage Messente to enhance their client engagement:
- Send timely reminders and motivational messages to keep clients on track with their fitness goals.
- Share workout tips, nutrition advice, and special offers to keep clients engaged and informed.
- Announce upcoming events or schedule changes to ensure clients stay up-to-date.
- Gather feedback and conduct surveys to improve services and tailor offerings to client needs.
With its high open rates and quick response times, SMS marketing through Messente can be a powerful tool for personal trainers to build stronger relationships with their clients, boost retention, and grow their business.
9. Wrapping It Up
Whether you are creating visual aspects for your social media posts, planning an email marketing campaign, tracking the performance of your website or running several marketing campaigns, these tools will help to streamline your marketing operations and improve the performance of your personal training marketing campaigns, while saving you valuable time and effort. And the good news is, you don’t need any specialized training or expertise to use them.