A personal training business name is more than just a bunch of words that have been put together. It represents your brand or your company. Hence, coming up with the right one can have a considerable impact, on the success of your fitness business.
A good personal training business name will significantly boost your branding and marketing efforts. On the other hand, if you choose the wrong one, it will fail to connect with your audience, making it hard to market yourself.
So, if you are looking to launch a personal training business, you first need to ensure you get your personal trainer business name right. In this guide, we will take a closer look at the importance of a business name. We will also give you tips on how to choose the right personal trainer business name.
Oh, and by the way… check out some of our other ‘name’ posts, if you're looking for good names for your:
1. Importance of a Good Business Name
As earlier mentioned, a business name goes beyond just a name. It’s vital to the growth and success of your fitness brand. Therefore, it deserves your time, effort and attention. Here are three reasons why it’s important to find a great personal training business name.
1.1 It Will Form a Powerful First Impression
Your personal training business name is the first thing that your target audience will see during the first encounter with your brand. Hence, it will form the first impression.
And, if your business name is catchy, it will form a great first impression. So, if someone was looking for a personal trainer and they happen to come across your business name on your promotional materials, it may encourage them to check out your services.
Also, a great personal training business name will help a potential client to remember you. On the same note, if the prospect happens to need a service you may be offering in the future, your name will be the first thing that will come to mind.
1.2 It Helps to Separate You from the Competition
Regardless of the personal training niche that you will be operating in, you can expect plenty of competition. And, that’s why you need a great personal training business name.
A great business name will help you to stand out from the competition. It will portray an element of trust, reliability, and expertise. It will be telling potential clients that they should expert outstanding personal training services from your brand.
2. Tips for Naming Your Personal Training Business
You now understand the importance of a great business name. And, you need to ensure you get it right. However, coming up with a catchy personal training company name can be a tricky process for some people. Here are some tips that can help you to come up with a good name for personal training business.
2.1 Keep it Simple
Personal training business names should be simple and memorable. You can invest thousands of dollars in running a marketing or promotional campaign. But, if your personal training business name is hard, prospects will forget it immediately after the campaign is over. Therefore, the simpler your business name is, the easier it will be for your prospects to remember.
At the same time, a simple personal training business name will be easy to spell. Complex names can be hard to spell, especially when it comes to online searches. And, if prospects keep misspelling your name when conducting online searches, you will be missing out on hundreds of potential leads.
Another benefit of having a simple business name is that it can help you to land more clients, through word-of-mouth marketing. For example, your existing clients may want to recommend your services to their friends or family. And if your name is simple, they shouldn’t have a hard time spelling it out to their friends or family.
Hence, avoid the temptation of giving your personal training business a complex name. Instead, keep it simple.
2.2 Don’t Be Too Generic
As much as you should choose simple, easy-to-spell, and easy-to-remember personal training business names, they shouldn’t be too generic. Choosing a generic personal training business name can hurt the growth of your personal training brand.
For example, a generic name like, “Best Personal Trainer Texas” or “Chicago Fitness Coach” may help you to attract clients in these locations. However, you can’t acquire trademark protection for such a name.
And if you can’t secure trademark protection for your business name, you will be opening it up to all sorts of legal challenges. And, these legal challenges will end up consuming the majority of your time, effort and money – which you should be investing in your fitness business.
2.3 Avoid Names Similar to Your Competitors
You also need to make sure that you avoid choosing a personal training business name that may be similar to your competitors. Choosing a name that may be similar to the competition can hurt your business in several ways.
First, potential clients and prospects may end up confusing your business with the competition. As a result, they may end up signing up with the competition, which means you would have lost potential clients.
Second, choosing a personal training business name that’s similar to your competitors may make you appear unoriginal. And this can hurt your reputation and your brand image.
Third, your competitors may also sue you for trademark infringement. And as earlier noted, court cases can consume a considerable amount of resources. Besides, a court case can also ruin your brand’s reputation.
Hence, when it’s time to choose a name for your personal training business, make sure you conduct thorough research on all your competitors, both direct and indirect. From there, you should compile their names. With this information, you can then come up with a personal training business that’s unique to your brand.
2.4 Check Availability
At some point, it’s highly likely that you will set up a website or social media pages for your personal training business. And, you will also be using your business name across these platforms, to maintain consistent branding.
And, don’t want to find yourself in a position where you’ve registered your personal training business name with your state and even opened bank accounts, only to realize that you can’t get its domain name.
So, before you settle on any personal trainer business name, you need to make sure you can get its domain name. Also, you should check Facebook, Instagram, Twitter or other social media pages that you intend to use whether the name is available.
A domain name check can help you to determine whether the domain for your preferred business name is available or not. If it’s available, you should go ahead and purchase that domain name right away.
In case the domain name for your preferred business name has been registered but it’s not currently in use anywhere, you can contact the owner and request them to sell it to you. It’s highly likely it will cost you more than an ordinary domain name but the cost will be worth it.
2.5 Make Sure it’s Scalable
When it comes to choosing a business name, most people go for a name that matches the location where the business is located in, be it a town, city, or neighborhood. However, it’s highly advisable to use such an approach.
For example, you may be looking to set up your personal training business in Virginia and you may select a name like “Richmond Body Sculptors.” And after some time, you may want to expand your operations to Arlington. As you can see, such a name may not fit your operations in Arlington. And it may end up driving away some potential clients.
The same situation will also apply when describing the personal training services that you will be offering. For instance, you may be currently offering personal training services to women only. But at some point, you may want to expand your services to everyone. So, if the business name you had selected was only limited to female clients, it may appear inappropriate, when you expand your operations to everyone.
To this end, you need to ensure the business name that you choose for your brand is scalable and flexible. It shouldn’t limit your expansion. Instead, it should grow with your business.
2.6 Choose a Name that Reflects Your Brand
The personal training industry has several specializations. These include bodybuilding, weight training, yoga, Pilates, Zumba, working with the youth, working with seniors, suspension training, and CrossFit, just to name a few.
To this end, the personal training business name that you choose should reflect the niche you personalize in or align with your target audience. And whenever a prospect sees it, they will instantly know what your personal training business is all about.
For example, if you run a yoga studio, then your personal trainer business name should tell a prospect that you personalize in yoga. The same case should apply if you run a strength training, weight loss or bodybuilding studio.
Choosing a name that reflects the personal training services that you offer will help to make your fitness brand more relatable with your target audience. Also, it can help to boost your marketing or promotional campaigns, as opposed to a name that doesn’t resonate with your target audience.
3. Wrapping It Up
Coming up with a great personal trainer business name can take a considerable amount of time. But, if you get it right, it will lay a strong foundation, for building a powerful fitness brand. It will form a great first impression, lift you above the competition, help you to reach new clients and open your personal training business to further growth.