Why Should Your Fitness Business Be Using Social Media?

Social media was originally designed to provide a place for social interaction. But over the years, it has evolved to become a robust marketing platform for fitness businesses of all sizes.

So, if you are looking to generate more leads, reach more clients and grow your fitness business, you can’t afford to ignore social media. In this article, we will walk you through a couple of reasons why your fitness business should be using social media.

1. Deliver Great Customer Service

In today’s world, your clients expect exceptional customer service. And social media can help you to deliver on these expectations. Social media will allow you to communicate with your clients, both reactively and proactively, in real-time – which is not usually the case with broadcast or traditional media.

And, when a client or prospect poses a question or leaves a comment and you respond in a knowledgeable and timely manner, it conveys to your target audience that your business is dedicated to delivering the best customer experience and satisfaction. Consequently, this level of engagement will go a long way in enhancing brand loyalty and creating a positive impression in your audience’s minds.

2. Conduct Comprehensive Competitive Analysis

One of the main reasons why you should be using social media is that it will provide you with a fast and easy means of spying on your competitors. Thanks to social media, you don’t have to spend countless hours or even your valuable marketing dollars trying to spy on your competitors.

Instead, you can simply visit their pages on the different social media channels and you will see what they are currently promoting, the type of ads they are using, the messaging they are applying as well as how their content marketing approach is different from yours.

And once you’ve gathered this information, it will be easy to determine their strengths and weakness, and then adjust your marketing strategies accordingly. For instance, you may notice that your competitors have a strong presence on Instagram but their Facebook presence is lacking. With this information, you can then leverage Facebook ads or Facebook Influencer marketing to stand out from the competition.

3. More Web Traffic

Another reason why your fitness business should be on social media is that it can help to drive more traffic to your fitness website. On your Facebook, Instagram, or Twitter profile, you can include your website URLs. So, whenever a visitor clicks on your social media accounts, they will come across these links. And, these links will take them directly to your fitness websites, which translates to more traffic.

Besides the bio section, you can also add links to your fitness business website in your social media posts. For instance, Twitter allows users to include a caption, image and link on a post. And, some of the people that come across your Twitter posts may decide to click on the links you’ve inserted, which translates to more visitors to your website.

Social media will also increase your content reach. On search engines, users will only come across your content or posts, if they search for a relevant keyword or phrase. But on social media, people will come across your content, even without searching for it. For the highest engagement on your fitness account, always make sure to use professionally designed, editable workout templates, so that you can easily modify them to include your branded logo.

When making use of visually appealing social media templates, you come off as a lot more professional on your social media accounts. All your competitors are doing it, too. No reason why you should have to refrain from striving for the best look. Nothing but the best is good enough for your business, after all.

For instance, if someone shares your blog post on social media, most of their followers will come across it. And, some of those who come across it may click on that blog post, which will take them directly to your website. Again, this leads to more web traffic. And if your fitness website is properly optimized for conversions, you will end up with hundreds of high-quality leads, mainly generated through social media.

4. Cost-effective Lead Acquisition

Considering that close to 60% of the global population is now using social media, there’s a high possibility that your target audience is also already there. Therefore, a strong social media presence can help to generate leads for your fitness business.

By creating and posting high-quality, relevant, informative and valuable content and engaging with social media users who interact with your posts, you will soon have a large following on social media.

And whenever you put up a promotional post, some of your followers may end up buying your products or services. Even if they may not purchase at the moment, they may opt into your sales funnel. From there, you can then nurture them and they will eventually become long-term clients.

So, unlike TV ads, radio ads or other marketing methods that may cost you thousands of dollars, you only need to post compelling content on social media and interact with your audience. Hence, the only investment that you will make here is your time and effort.

5. Build Trust and Credibility

Social media users have a tendency of reporting to their followers about their interactions with various brands. Whether the experience was positive or negative, it will be posted on social media, one way or the other.

Therefore, if you provide outstanding services to your clients, you can rest assured that they will leave positive reviews and testimonials either by commenting on your social media posts or their feeds.

And, whenever a potential client comes across these positive testimonials and reviews, they will trust your brand more, compared to a business that lacks these reviews and testimonials. And according to a survey conducted by Ipsos, brand trust and reputation have a considerable impact on buying decisions.

6. Know More about Your Audience

Social media is among the few marketing methods that will allow you to connect with your target audience directly. It allows you to gain insights into valuable consumer behavior, as well as what your target audience is saying about your products or services. And you can achieve this through social media monitoring or social listening.

After gathering this information, you will know whether your audience likes or dislikes your products or services. If the response from your audience is positive, you can continue maintaining the same level of quality for your offering. On the other hand, if the feedback is negative, you can then use the points your audience has raised to improve the quality of your products or services.

Knowing what your target audience thinks or feels about your business will help you to adapt accordingly and work towards growing your fitness business. And this information will be readily available to you, even without conducting any surveys or polls, which may not be accurate after all.

7. Engage Your Audience Directly

Another key benefit of being on social media is that you will get an opportunity to engage with your audience. When you post on Instagram, Facebook or Twitter, your followers will leave comments or send messages. And such levels of one-on-one engagements are not possible with other channels like emails.

Engaging with your audience via social media will help to build brand loyalty and a strong online following, which may lead to conversions along the way. Also, positive interactions with your audience may lead to social shares, which translates to more visibility and reach for your fitness business.

8. Uncover Industry Trends

Social media also provides a transparent and real-time means of monitoring industry trends and conversations. And, Twitter provides one of the easiest means of keeping track of all the conversations taking place across the globe.

For instance, if people are complaining about a certain fitness brand that happens to be your competitor, all this information will be readily available to you. You can then use it to adjust your marketing messaging accordingly.

Also, social media makes it easy for you to track all the trends that are happening in the fitness industry. For example, a certain workout method may come up and the chances are, people will be talking about it on social media.

With this knowledge, you can then decide to incorporate it into your workout programs and attract more clients. Without social media, it will be almost impossible to know about the trends happening in your industry.

9. Make Your Brand More Relatable

Interacting, engaging and socializing with people on social media will help to humanize your brand and make it more relatable to your target audience. And humanizing your brand comes with numerous benefits.

First, it will help you to engage in deeper connections, conversations and interactions with your target audience. Also, humanizing your brand will help to create an element of trust and credibility between you and your target audience.

And as mentioned earlier, consumers these days prefer doing business with brands that they trust. Therefore, humanizing your brand and making it more relatable can help to boost sales.

10. Wrapping It Up

As you can see, maintaining a strong presence on social media comes with numerous benefits. It will help you to deliver great customer service, interact with your audience, build trust and credibility, and make your brand relatable, among other benefits.

Social media will also help to build brand awareness, drive traffic to your website, generate more leads and increase your sales.

Therefore, if your health and wellness business is not social media, you are missing out on a lot of opportunities to grow your brand. And, you should consider getting started right away.