As a gym owner or fitness entrepreneur, there’s a high chance that you’ve already set up a website for your business. But, is your fitness website consistently generating enough leads? If it’s not, then it’s not doing its primary job. And if it’s not generating enough fitness leads, your fitness business will struggle to grow.
Fortunately, there are several tips and strategies that you can implement on your fitness website to boost its lead generation performance. In this article, we will walk you through 8 effective tips of generating more leads from your fitness website to grow your fitness business. With that said, let’s jump straight in.
1. Optimize Your Website Properly
Your website will only generate more leads for your fitness website if it’s properly optimized to do that. So, how can you optimize your website to boost its lead generation capabilities? Well, here are a few basics to start with:
First, make sure your fitness website is easy to navigate. To generate more leads from your website, visitors should have a seamless user experience. And one of the ways of achieving that is by making it easy to navigate. So, once a visitor lands on your site, they should immediately know where to go or which buttons to click.
Second, ensure your fitness website is mobile-friendly. According to Statista, more than half of the global web traffic comes from mobile devices. Therefore, if your website is not mobile-friendly, it’s highly likely that someone visiting it from a mobile device will abandon it. As a result, you will have missed out on a potential lead. Hence, should also optimize it for mobile devices.
Third, make it look professional. If your website looks unprofessional, unappealing or poorly designed, there’s a high chance that some prospects will have second thoughts about giving you their contact information. Making your website look professional will help to boost trust. Consequently, its conversion rate will be higher, compared to a poorly-designed website.
Fourth, you should make sure your fitness website loads fast. Studies show that approximately 9.6% of a site’s visitors will bounce when the page load speed is two seconds. This percentage increases as the load speed decreases. And as the page load time increases to 10 seconds, the chances of a mobile visitor abandoning the site will increase by approximately 123%. So, check your website’s load speed and undertake the necessary optimizations to increase its loading speed.
2. Add Contact Forms to High Traffic Pages
If you perform a website audit, you will notice that some pages on your website tend to have higher traffic, compared to others. For instance, it can be a pillar service page, a blog post, your about page.
Once you identify such pages, you should consider adding contact forms, if there are none at the moment. Adding contact forms to the high traffic pages on your website increases your chances of collecting more fitness leads, which you can then nurture later on.
You can then offer something in return in exchange for the contact information. For example, if it’s a certain blog post that’s generating the most traffic on your fitness website, you can offer something like a longer, more detailed version of the same blog post or even an e-book covering the same topic in exchange for the contact information. This way, you will get the visitor’s email address while they will get an e-book.
3. Implement Exit-Intent Popups on Your Website
Studies show that approximately 55% of online users will spend around 15 seconds or less on a web page. As you can see, you have quite a small window of opportunity to attract a visitor’s attention, retain it and compel them to take a particular action on your fitness website such as signing up for your newsletter.
So, you will need to come up with ways of retaining visitors on your website, who are about to bounce. And this is where exit-intent popups come in. Exit-intent popups contain an offer or a notification, designed to keep the visitor on the page.
For instance, you can launch something like a short fitness quiz, just before a visitor leaves your website. You can then have the visitor sign up with their email address to complete that quiz. Once you’ve acquired their contact information, you can then work towards nurturing them into long-term clients.
4. Display Social Proof
Whenever a potential client lands on your website, they are not sure whether your products or services are any good. And, as much as your gym may be the best in that area, the visitor will be hesitant to trust you, unless they hear about your gym from another source. And this is where social proof comes in. Simply put, social proof and lead generation work hand in hand.
Displaying social proof on your website will make your fitness business appear more credible and trustworthy. And if your fitness business appears trustworthy, most visitors will be more than willing to share their contact information or check out the products or services that you offer.
Social proof can range from client testimonials or customer reviews. Make sure they are prominently displayed on your website. If possible, the reviews and testimonials should be accompanied by a real picture of the person behind the review. By using this approach, prospects will feel more confident checking out your services and your conversion rate will also be higher.
5. Implement Live Chat on Your Site
Implementing a live chat feature on your website is also an effective method when it comes to lead generation for gyms. By implementing this feature, you will have an opportunity to converse directly with a prospect, who may not be in a position to contact you via phone.
For example, someone stuck in an office meeting or a commuter on a bus going home may want to enquire about your services. But, they may not be in a position to phone you.
By implementing a live chat feature on your site, they can connect with you on the spot. From there, you can then answer any questions or address any concerns they may have. And, if they are satisfied with your answers, they may even provide you with their contact information on the spot. Again, this will help your website to generate more leads.
6. Revamp Your Digital Marketing Strategies
Your website is at the heart of your digital marketing strategies. Email marketing, social media marketing, content marketing and ads or lead back to your website. Therefore, if the strategies are not driving traffic to your website, then you can’t expect to generate any leads.
Hence, you will need to find a means of boosting their momentum. By doing so, you will increase the number of visitors coming to your fitness website. And this translates to more potential leads.
To do so, you first need to be active on social media. Your target audience is on social media. Therefore, you also need to be hanging out there and constantly engaging them. And the higher the engagement, the higher the number of leads you will be driving to your website.
Second, make sure you are constantly providing up-to-date, relevant, informative and valuable content to your target audience. So, ensure you update your blog with high-quality content. Also, make sure you promote your blog on as many online channels as possible.
Another options is for you to offer a little something extra, such as informative, educational, or entertaining ebooks.
You should also consider setting up Facebook ads. Facebook will allow you to optimize your ads, using all sorts of settings. When well optimized, Facebook ads will also help to drive targeted leads to your fitness website.
7. Make Your Forms Easy to Fill Out
The contact forms on your website should be easy and fast to fill out. If they come with too many fields, some prospects may end up abandoning them halfway. And this means you will have missed out on several potential leads.
So, as much as you may want to gather as much information as possible from the prospect, the contact form may not be the ideal platform for that. Instead, your contact forms should only include the relevant fields. Don’t ask for any information that you may not need at the moment to nurture the prospect.
The two most important fields in a contact form are the prospect’s name and their email address. By keeping your forms simpler and easier to fill, the more conversions you are likely to get.
8. Have Clear CTAs
Whenever a visitor lands on your website, they shouldn’t try to figure out by themselves what to do next. Instead, your website should have clear and strategically placed calls to action (CTAs), guiding the visitor on what to do next.
For instance, if you want the visitor to sign up for your newsletter or download an e-book, then you should have clear and strategically-placed CTAs on your landing page, providing that exact information.
By having clear and strategically-placed CTAs, your bounce rate will be lower and your conversion rate will be higher. And this translates to more leads coming from your fitness website.
9. Wrapping It Up
Whether you are looking to use your fitness website to boost your gym’s subscription rates or to boost product sales, the above tips and strategies will help you to generate more leads from your fitness website.